business plan for an app pdf

Mobile App Business Plan Template

Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Mobile App Business Plan Example

Below are links to each of the key elements of a mobile app business plan template:

Executive Summary – In the Executive Summary, you will provide a general overview of your business plan including your target market, business model, and how you plan to make your business successful.
Company Overview – The Company Overview section will provide a company description, history of the company, location, and milestones achieved.
Industry Analysis – From your market research, you will provide an industry analysis. This will include a discussion of the current mobile app industry landscape, trends, and issues facing your industry.
Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
Competitive Analysis – In the Competitive Analysis section, you will discuss your competition. This includes a discussion of your direct and indirect competitors, their market share, and how you plan to compete against them.
Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your marketing mix, pricing strategy, and promotional activities.
Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations. This includes information on your manufacturing process, quality control, delivery, and distribution.
Management Team – The Management Team section will provide information on the management members of your team. This includes their experience, education, and skills.
Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app companies that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app companies are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app companies are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app companies pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

Mobile app businesses are most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a mobile app once it achieves enough traction (e.g., enough users or generating enough revenue).

What are the Steps To Start a Mobile App Business?

Starting a mobile app business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed mobile app business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful mobile app business:

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Related Papers

International Journal of Software Engineering & Applications (IJSEA)-ERA Indexed

In this paper, The mobile application field has been receiving astronomical attention from the past few years due to the growing number of mobile app downloads and withal due to the revenues being engendered .With the surge in the number of apps, the number of lamentable apps/failing apps has withal been growing.Interesting mobile app statistics are included in this paper which might avail the developers understand the concerns and merits of mobile apps.The authors have made an effort to integrate all the crucial factors that cause apps to fail which include negligence by the developers, technical issues, inadequate marketing efforts, and high prospects of the users/consumers.The paper provides suggestions to eschew failure of apps. As per the various surveys, the number of lamentable/failing apps is growing enormously, primarily because mobile app developers are not adopting a standard development life cycle for the development of apps. In this paper, we have developed a mobile application with the aid of traditional software development life cycle phases (Requirements, Design, Develop, Test, and, Maintenance) and we have used UML, M-UML, and mobile application development technologies.

JP Gallagher

We looked through all the latest technology that could be used in conjunction with your smartphone, something that could really get shoppers engaged and interested in the experience and we found that in Gimbal, a software platform that can help shape our users shopping patterns through using the technology in their phone best suited our needs. Using this technology, the smartphone will be used as a tool to gain a privacy enhanced peek into user’s interests, habits and personality, therefore our application will slowly get to know the user and recommend items thorough push messages that users may have a need for.

Rachana Sharma

Federica Palumbo

The spread of digital technologies offers great potential for both the creative industries in general and for the tourism industry. The overall goal of this research is to evaluate the impact of mobile technology in augmenting and streamlining the tourist experience. To this end, we integrate two existing methodologies, the Kano Model (KM) and the Analytic Hierarchy Process (AHP), which allow categorization and ordering of service attributes according to how they are perceived by customers, and we estimate their impact on customer satisfaction. Our analysis is based on qualitative data collected through questionnaires administered to a panel of Italian tourists visiting the cities of Palermo and Rome, over a period of 3 months (March–May 2014). As results in evaluating the impact of mobile technology we propose the Smart Tourist App (STAPP) which is a mobile travel assistant that integrates the functionalities of a traditional city card with the specificities of mobile devices.

The study integrated the Theory of Planned Behavior, the Technology Acceptance Model, and the Uses and Gratification Theory to predict young American consumers’ mobile apps attitudes, intent and use. The model was tested by a web survey of 555 American college students in winter, 2011. SEM results show that young American consumers’ attitudes and intent predict their use of mobile applications. Perceived enjoyment, usefulness, ease of use and subjective norm emerge as significant predictors of their mobile apps attitudes. Perceived behavioral control, usefulness, and mobile Internet use predict their intent to use mobile applications. Their use of mobile applications is determined by perceived usefulness, intent to use, mobile Internet use, income and gender. Implications for academia and industry are discussed.

IEEE Transactions on Software Engineering

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