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Cattle Farm Business Plan
Are you thinking of starting a cattle farm business We have prepared a solid cattle farm business plan sample that guides you on every stage of your business plan writing
To get started with a new Cattle Farm Business , you need a proactive business plan in place. Getting some insights into the tricks of the trade can be an excellent way to get a footing into where to start from. You can spend some time doing thorough research about the different departments you’d need to take care of for a flourishing Cattle Farm Business.
Industry Overview
The Cattle Industry involves cattle production, including beef, dairy, cattle coats, leather, and other essential products. Beef production and dairy production are the two significant revenue-earning domains in the cattle industry. While the beef industry estimates to be worth fifty billion dollars per year alone, over a hundred billion dollars are generated in the Cattle Industry’s annual profits in the US. These statistics make a cattle business a traditionally profitable venture to invest in.
Things to Consider Before Writing Your Cattle Farming Business Plan.
Demarcated departments, resources required and budgeting, customer base and products for sale, competitors and market-survey, chalking out your business plan.
To chalk out a credible business plan, you can go through some sample business plans to get an idea of specific aspects to cater to. Read through some plans of existing businesses to work out aspects that need attention in each department. You can also read about some drawbacks and loopholes to take care of these in your business plan.
Our Riverland –Cattle Farm business plan can help you get the hang of the different aspects of a Cattle Farming Business. It shares an outline that a typical cattle farming business could implement with some personalized tweaks.
The Upmetrics business plan software can help you create a comprehensive business plan for your cattle farming business. We have drafted a Riverland- Cattle Farm Business Plan using our software to help you lay down what to aim for before creating your business plan. Get started with your creating a business plan that fits your requirements to the tee.
Cattle Farm Business Plan Outline
This sample cattle farm business plan includes the following sections:
- Keys to Success
- Business Summary
- Company History
- Past Performance
- Products & Services
- Market Summary
- Market Analysis (Pie)
- Target Market Segment Strategy
- Competition and Buying Patterns
- SWOT Analysis
- Competitive Edge
- Marketing Strategy
- Sales Forecast
- Sales by Year
- Detailed Budget
- Personnel Plan
- Important Assumptions
- Break-even Analysis
- Projected Profit and Loss
- Projected Cash Flow
- Projected Balance Sheet
- Business Ratios
- Profit and Loss
- Balance Sheet
After getting started with upmetrics , you can copy this sample cattle farm business plan into your business plan and modify the required information and download your cattle farm business plan pdf and doc file . It’s the fastest and easiest way to start writing your business plan.
Business Planning Resources
We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.
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DISCLAIMER: The business plans, templates, and articles contained on upmetrics.co are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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Your Farm's Business Plan
A good farm business plan is your roadmap to start-up, profitability, and growth, and provides the foundation for your conversation with USDA about how our programs can complement your operation. Your business plan will be a living document that you can change as your vision and circumstances shift.
On This Page
Key resources for planning your business, farm service agency (fsa).
Staff at your local service center, as well as your State Beginning Farmer Coordinator can connect you to local resources in your community to help you establish a successful business plan. If you are applying for a loan your loan officer will review your business plan and assist you in translating your plan and farm vision to your application.
This FSA business plan template is part of the application and shows you the type of information you should gather when preparing your plan and application materials.
The Score Mentorship Program partners with USDA to provide:
- Free, local support and resources, including business planning help, financial guidance, growth strategies
- Mentorship through one-on-one business coaching -- in-person, online, and by phone
- Training from subject matter experts with agribusiness experience
- Online resources and step-by-step outlines for business strategies
Learn more about the program through the Score FAQ .
Other Farm Business Resources
- Extension.org is an online community for the Cooperative Extension program where you can find publications and ask experts for advice.
- The Small Business Administration offers information about starting, managing, and transitioning a business.
- FarmAnswers.org , from the University of Minnesota, includes business planning guides like this Guide to Developing a Business Plan for Farms and Rural Businesses and several key tax guides .
- Publication 225 - The Farmer's Tax Guide from IRS.gov.
- USA.gov provides Small Business Tax Information and state-specific business resources .
Special Considerations
- Organic Farming has unique considerations. See USDA’s Is Organic an Option for Me? , NRCS’s Organic Website , and the National Organic Program.
- Value Added Products – Check out Agricultural Marketing Resource Center ( AgMRC ) resources.
- Starting a Cooperative? Check out How to Start a Cooperative from USDA’s Rural Development Agency (RD). Cooperative Development Centers , partially funded by RD, can also provide guidance.
- Urban Farming has special opportunities and restrictions. Learn how USDA can help at farmers.gov/urban .
- Getting Involved Locally – Check your local community for agricultural events, conferences or meetings to attend as well as any farmers markets or food hubs.
Conservation and Risk Management
Another key tool is a conservation plan, which determines how you want to improve the health of your land. USDA’s Natural Resources Conservation Service can help you develop a conservation plan for your land, based on your goals, at your local USDA Service Center .
A conservation plan can help you layout your plan to address resource needs, costs and schedules. Learn more about conservation in agriculture .
Crop insurance, whole farm revenue protection and other resources can help you prepare for unforeseen challenges. Learn more about disaster recovery .
Prepare for Your Visit to a USDA Service Center
Once you've written out a business plan for your operation, prepare for your visit to a USDA service center. During your visit, we can help you with the necessary steps to register your business and get access to key USDA programs.
Learn more about how to work with your USDA Service Center
Setting Up and Financing Your Business
Tips to consider when setting up your business.
Use the New Farmers Checklist to understand the steps you might need to take before setting up your operation.
- Determine the legal structure of your business whether it may be a sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit, or cooperative.
- Register your business with your state government.
- Obtain a Tax Identification Number from the IRS and your state revenue agency .
- Register for state and local taxes to obtain a Tax Identification Number, workers' compensation and unemployment and disability insurance.
- Obtain the necessary business licenses and permits .
- Understand the legal steps you'll need to take to hire employees.
Learn more about how you can get funding for your operation on our Land and Capital page .
Learn more about opportunities for beginning farmers and ranchers .
Livestock Farming Business Plan Template
Written by Dave Lavinsky
Livestock Farming Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their livestock farming companies.
If you’re unfamiliar with creating a livestock farming business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a livestock farming business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your livestock farming business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a livestock farming business or grow your existing livestock farming company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your livestock farming business to improve your chances of success. Your livestock farming business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Livestock Farming Businesses
With regards to funding, the main sources of funding for a livestock farming business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for livestock farming companies.
Finish Your Business Plan Today!
How to write a business plan for a livestock farming business.
If you want to start a livestock farming business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your livestock farming business plan.
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of livestock farming business you are running and the status. For example, are you a startup, do you have a livestock farming business that you would like to grow, or are you operating several family-owned livestock farming businesses?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overv iew of the livestock farming industry.
- Discuss the type of livestock farming business you are operating.
- Detail your direct competitors. Give an overview of your target customers.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
Company Overview
In your company overview, you will detail the type of livestock farming business you are operating.
For example, you m ight specialize in one of the following types of livestock farming businesses:
- Cattle Ranching : In order to effectively raise cattle until market-ready, ranchers must have enough land for cattle to roam and eat grass. The rancher must also provide supplemental food, medicines and a number of procedures to ensure cattle sent to market are healthy and at an optimum weight.
- Sheep Farming: Sheep farming is a process of maintaining order in the herd and corralling sheep when necessary. Farmers must feed and medicate sheep efficiently and they use sheep dogs to assist in many daily efforts. Sheep are prized for their wool and may be sent to slaughter as lambs if they are young. Sheep are often used on vacant fields to graze with an environmentally-friendly outcome.
- Chicken Farming: Chicken farmers need to provide water, food and medications to raise chickens until market-ready. Chickens may be free-range or kept in sheds during growth cycles. While hens produce eggs, roosters provide barnyard protection and enjoyment.
- Hog Farming: Hogs are notoriously expensive to raise, primarily due to food costs and medications; however, they demand high prices at sale and produce generous profits when sent to market. Hogs are grown in pens to control weight gain and are carefully assessed for market-readiness.
In addition to explaining the type of livestock farming business you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of cattle sold each season, the number of sheep successfully shorn each year, reaching X number of ranches owned, etc.
- What is your legal business structure? Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis
In your industry or market analysis, you need to provide an overview of the livestock farming industry. While this may seem unnecessary, it serves multiple purposes.
First, researching the livestock farming industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your livestock farming business plan:
- How big is the livestock farming industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your livestock farming business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The customer analysis section of your livestock farming business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: corporate buyers, stockyard owners, and individual buyers.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of livestock farming business you operate. Clearly, individuals would respond to different marketing promotions than stockyard owners, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.
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Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are othe r livestock farming businesses.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes specialty types of beef cattle, such as organic or grass-fed, imported lamb or beef, or eggs that are infused with additional supplements. You need to mention direct competition, as well.
For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of customers do they serve?
- What type of livestock farming business are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide lower rates for stockyards despite fluctuating higher market prices?
- Will you offer beef cuts that your competition doesn’t?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a livestock farming business plan, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type o f livestock farming company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide uncured, smoked ham and bacon, pasteurized eggs, or free-range chicken?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the livestock you offer and their prices.
Place : Place refers to the site of your livestock farming company. Document where your company is situated and mention how the site will impact your success. For example, does your cattle ranch contain grassy acreage, allowing cattle to eat naturally? Is your chicken ranch situated in a weather-friendly environment? Does your hog farm contain heated and cooled hog pens for the well-being of the hogs?
Promotions : The final part of your livestock farming marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise in local papers, radio stations and/or magazines
- Reach out to regional stockyards
- Distribute farmer newsletters to stockyards
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
Operations Plan
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your livestock farming business; including caring for livestock, securing and maintaining food supplies and medications, planning transport to market, invoicing customers and paying bills.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to ship-to-market, or when you hope to reach $X in revenue. It could also be when you expect to expand your livestock farming business to a new ranch or farm.
Management Team
To demonstrate your livestock farming business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing livestock farming businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a livestock farming business or successfully running a livestock stockyard.
Financial Plan
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.
Income Statement
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you ship 500,000 head of cattle this season, or will you expand your farm by several hundred acres? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your livestock farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a livestock farming business:
- Cost of breeder chickens, lambs, farrow pigs or calves
- Cost of farming equipment and vehicles
- Payroll or salaries paid to staff
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your ranch deed of ownership or a list of buyers you partner with in buying and selling operations.
Writing a business plan for your livestock farming business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the livestock farming industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful livestock farming business.
Livestock Farming Business Plan FAQs
What is the easiest way to complete my livestock farming business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily write your livestock farming business plan.
How Do You Start a Livestock Farming Business?
Starting a livestock farming business is easy with these 14 steps:
- Choose the Name for Your Livestock Farming Business
- Create Your Livestock Farming Business Plan
- Choose the Legal Structure for Your Livestock Farming Business
- Secure Startup Funding for Your Livestock Farming Business (If Needed)
- Secure a Location for Your Business
- Register Your Livestock Farming Business with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your Livestock Farming Business
- Buy or Lease the Right Livestock Farming Business Equipment
- Develop Your Livestock Farming Marketing Materials
- Purchase and Setup the Software Needed to Run Your Livestock Farming Business
- Open for Business
Where Can I Download a Free Business Plan Template PDF?
Click here to download the pdf version of our basic business plan template.
Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.
We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.
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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Click here to learn about Growthink’s business plan writing services .
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How to Write a Beef Cattle Farming Business Plan [Sample Template]
Are you about starting a cattle rearing farm for beef ? If YES, here is a complete sample cattle rearing business plan template & feasibility study you can use for FREE . To start with, you may want to consider going on the internet to read up a whole lot about the trade, as well as get information from those who are already in it. Below is a sample cattle rearing business plan template;
A Sample Beef Cattle Farming Business Plan Template
1. industry overview.
The agricultural industry of which livestock farming or better still cattle rearing is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produce food for the populace and raw materials for industries.
Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, and farming implements and machinery for farmers and also encourage entrepreneurs to go into various kind of farming including cattle rearing.
There are several business opportunities available in the agricultural industry and one good thing about the industry is that there is market for all the produce from the industry. Cattle rearing is of course a thriving and profitable business because usefulness of beef and other by products from cattle. People eat beef, drink their milk, and use their fur and skin. With cattle milk, cheese can be made, along with other dairy products.
The Beef Cattle Farming industry is indeed a large industry and pretty much active in countries such as United States of America, Israel, Argentine, Holland, Egypt, China, Germany, Turkey and Nigeria et al. There is no single livestock farming company that has dominate market share in the industry hence smaller cattle rearing business can successfully make profits.
Statistics has it that in the united states of America alone, there are about 38,184registered and licensed livestock farming business responsible for employing about 62,463and the industry rakes in a whooping sum of $13 billion annually. The industry is projected to enjoy 3.1 percent annual growth.
If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start cattle rearing business. Cattle rearing business is all about mass – breeding of cattle ( cows, oxen, bulls, bullocks, steers, heifers and calf et al ) for the sole aim of making profits. In most cases it is referred to as livestock farming business.
One thing is certain about cattle rearing business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your cattle and its products because there are loads of people out there we eat beef, drink milk and industries that make use of byproducts from cattle in manufacturing their products.
Over and above there are few barriers to entry into the livestock production industry. Usually, all inputs are readily available. In the nearest future, players in this industry may face the highest costs associated with accessing technology, especially in relation to genetic modification engineering in livestock breeding.
So also, intellectual property rights protecting new inventions and technology may mean that new entrepreneurs coming into the industry will need to pay license fees and this of course will cause increase in the start – up fee for starting a livestock breeding/cattle rearing business.
2. Executive Summary
Perry Coleman and Family Cattle Ranch, LLC is a registered and licensed livestock farming company that will be based in the outskirt of Dallas, Texas – United States. We have done our detailed market research and feasibility studies and we were able to secure a hundred acres of land to build our cattle ranch and start our cattle rearing business.
Our cattle ranch / cattle rearing business is a going to be standard one hence will be involved in commercial breeding of cows, oxen, bulls, bullocks, steers, heifers and calf et al. We will also be involved in boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services as well.
In the nearest future, hopefully within the first five years of officially running Perry Coleman and Family Cattle Ranch, LLC, we will start our meat processing plant and milk processing plant and also start exporting our products to other parts of the world.
Which is why aside from the fact that we’ve secured the required farming land for breeding cattle in commercial level, we have also hired some key employees who are currently undergoing training so as to be able to fit into the ideal picture of the 21 st century cattle rearing business workforce that we want to build.
We are in the cattle rearing business because we want to leverage on the vast opportunities available in the livestock farming industry, to contribute our quota in growing the U.S. economy, in national food (meat) production, raw materials production for industries, to export agriculture produce from the United States to other countries and over and above to make profit.
Perry Coleman and Family Cattle Ranch, LLC is well positioned to become one of the leading cattle rearing business in the United States of America, which is why we have been able to source for the best hands and equipment to run the business.
We have put process and strategies in place that will help us employ best practices when it comes to cattle rearing processes, meat and milk processing and packaging as required by the regulating bodies in the United States of America.
Perry Coleman and Family Cattle Ranch, LLC is a private registered livestock farming company that is owned by Perry Coleman and family. The company will be fully and single handedly financed by the owner – Perry Coleman and his immediate family members at least for a period of time.
Before starting Perry Coleman and Family Cattle Ranch, LLC, Perry Coleman has worked with some of the leading livestock farms in the United States of America. He has worked in the industry for well over 10 years before resigning to start his own cattle rearing business.
3. Our Products and Services
Perry Coleman and Family Cattle Ranch, LLC is a licensed livestock farming business that is committed to cattle rearing, meat and milk processing and packaging for both the United States’ market and the global market. We will also produce related raw materials for industries in commercial quantities.
We will also ensure that we operate a standard food processing plant as part of our complimentary business offering. These are the areas we will concentrate on in our livestock farming business. If need arises we will definitely add more related animal breeding services to our list;
- Boarding services
- Breeding services
- Dairy support services
- Livestock health services
- Farrier services
- Sale and export of cotton wool and other dairy products
- Sale of Cattle and milk
- Sale of processed meat (beef)/can – beef (Processed Diary foods, and can beef et al)
- Shearing services
- Livestock farming related consultancy and advisory services
4. Our Mission and Vision Statement
- Our Vision is to become one of the leading cattle rearing business brands not just in Dallas – Texas, but also in the United States of America.
- Our mission is to sell our produce ( cattle, beef and milk ), byproducts and processed meat in commercial quantities both locally, nationally and internationally.
- We want to build a cattle rearing business that can favorably compete with other leading livestock farming / cattle rearing brands in the United States of America and in the globe.
Our Business Structure
Perry Coleman and Family Cattle Ranch, LLC is a cattle rearing company that intend starting small in Dallas – Texas, but hope to grow big in order to compete favorably with leading cattle rearing and livestock farms in the industry both in the United States and on a global stage.
We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands in and around Dallas.
At Perry Coleman and Family Cattle Ranch, LLC, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the management of the farm. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions; Below is the business structure of Perry Coleman and Family Cattle Ranch, LLC;
- Chief Operating Officer
General Farm Manager
Administrator/Accountant
- Cattle Ranch Manager/Supervisor
- Sales and Marketing Executive
- Field Employees
- Front Desk Officer
5. Job Roles and Responsibilities
Chief Operating Officer:
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
- Responsible for providing direction for the business
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
- Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
- Supervises other section manager
- Ensures compliance during project executions
- Provides advice on the management of farming activities across all section
- Responsible for carrying out risk assessment
- Using IT systems and software to keep track of people and progress of the growth of crops, fishes, birds and animals
- Responsible for overseeing the accounting, costing and sale of farm produce after harvest
- Represent the organization’s interest at various stakeholders meetings
- Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Oversees the smooth running of the daily farming activities across the various farming sections.
- Defining job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Responsible for financial forecasting and risks analysis.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensuring compliance with taxation legislation
- Handles all financial transactions for the company
- Serves as internal auditor for the company
Cattle Ranch and Animal Manager/Supervisor
- Responsible for managing the commercial breeding of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al)
- Responsible for managing boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.
- Works closely with the General Manager to achieve the organizations’ goals and objectives
Sales and Marketing Officer
- Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of new business
- Writing winning proposal documents, negotiate fees and rates in line with company policy
- Responsible for handling business research, marker surveys and feasibility studies for clients
- Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represents the company in strategic meetings
- Helps to increase sales and growth for the company
Field Workers/Contract Staff
- Responsible for feeding cattle and other livestock as instructed by the supervisor
- Responsible for cleaning the cattle ranch
- Change the water in the water trough/trench as instructed by the supervisor on a regular basis
- Handles farm implements and machines as instructed by the section manager/supervisor
- Assists in handling the breeding of cattle
- Carries out task in line with the stated job description
- Assist in transport working tools and equipment from the farm and back to the designated store room
- Handles any other duties as assigned by the farm manager
Client Service Executive/Front Desk Officer
- Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
- Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
- Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
- Manages administrative duties assigned by the cattle ranch manager in an effective and timely manner
- Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
- Receives parcels/documents for the company
- Distributes mails in the organization
- Handles any other duties as assigned my the line manager
6. SWOT Analysis
Perry Coleman and Family Cattle Ranch, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard cattle rearing business that will favorably compete with leading cattle rearing/livestock farms in the United States of America and in the rest part of the world.
As a cattle rearing business, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Perry Coleman and Family Cattle Ranch, LLC;
Our strength as a cattle rearing business is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the livestock farming industry; both suppliers and buyers within and outside of the United States.
We have some of the latest cattle rearing machines; tools and equipment that will help us breed our cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in cattle rearing/livestock farming industry in our payroll.
Our weakness could be that we are a new cattle rearing business in the United States and we may not have the required cash to pump into the publicity of our business. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.
- Opportunities:
The opportunities that are available to us cannot be quantified, we know that there are loads of homeowners, and industries that will source for cattle ( cows, oxen, bulls, bullocks, steers, heifers and calf et al ), beef, and milk and also industries that will source for the raw materials from our livestock farms both in the United States of America and other parts of the world.
Some of the threats and challenges that you are likely going to face when you start your own cattle rearing are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters ( draughts, epidemics ), unfavorable government policies and the arrival of a competitor ( a commercial farm that rear same animals ) as our cattle ranch within same location.
There is hardly anything you can do as regards this threats and challenges other than to be optimistic that things will continue to work for your good.
7. MARKET ANALYSIS
- Market Trends
One of the common trends in the commercial cattle rearing or livestock farming line of business is that most players in the industry are no longer concentrating only on farming a particular species of livestock or just livestock / cattle farming alone.
Naturally, the target market of those who are the end consumer of livestock farm produce and also those who benefits from the business value chain of the agriculture industry is all encompassing; it is far – reaching.
Every household consumes produce from livestock farms be it meat, milk, and the skin (leather) used for bags, belts and shoes production et al. So also a large chunk of manufacturing companies depends on livestock farms for some of their raw materials. In essence a cattle farmer should be able to sell his or her farm produce to as many people as possible.
We will ensure that we position our business to attract consumers of agriculture produce not just in the United States of America alone but also other parts of the world which is why we will be exporting some of our farm produce either in raw form or processed form to other countries of the world.
Our Competitive Advantage
It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more cattle ranches in the United States of America and of course in most parts of the world.
For example, Statistics has it that there were 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry.
As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming / livestock farming. This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.
Perry Coleman and Family Cattle Ranch, LLC is fully aware that there are competitions when it comes to selling livestock and meats all over the globe, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in the United States and in other parts of the world.
We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable livestock farming processes that can help us sell our livestock and processed meat and milk at competitive prices, good network and excellent relationship management.
Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we will operate an all – round standard commercial livestock farms that will be involved in diverse areas such as animal rearing and meat and milk processing and packaging plant. With this, we will be able to take advantage of all the available opportunities within the industry.
Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives as a standard commercial cattle rearing business with a meat and milk processing and packaging plant.
9. SALES AND MARKETING STRATEGY
- Sources of Income
Perry Coleman and Family Cattle Ranch, LLC is in the livestock breeding industry for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.
In essence we are not going to rely only on the sale of our livestock to generate income for the business. Below are the sources we intend exploring to generate income for Perry Coleman and Family Cattle Ranch, LLC;
- Sale of Cattle(cows, oxen, bulls, bullocks, steers, heifers and calf et al) and milk
10. Sales Forecast
From the survey conducted, we were able to discover that the sales generated by a commercial livestock farm / cattle rearing business depends on the size of the ranch, the network of the business.
- First Fiscal Year-: $200,000
- Second Fiscal Year-: $450,000
- Third Fiscal Year-: $700,000
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies.
- Marketing Strategy and Sales Strategy
We are quite aware that the reason why some commercial livestock farms hardly make good profits is their inability to sell off their livestock to a larger market. In view of that, we decided to set up a standard meat and milk processing and packing plant to help us maximize profits.
Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and companies that rely on raw materials from the livestock farming industry who are likely to refer become our customers.
In summary, Perry Coleman and Family Cattle Ranch, LLC will adopt the following strategies in marketing our cattle rearing produce;
- Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, companies that rely on the livestock farming industry for their raw materials, hotels and restaurants and agriculture produce merchant et al.
- Advertise our business and livestock farms in agro – allied and food related magazines and websites
- List our commercial livestock farms on yellow pages ads (local directories)
- Attend related agriculture and food expos, seminars, and business fairs et al
- Leverage on the internet to promote our business
- Engage in direct marketing
- Encourage the use of Word of mouth marketing (referrals)
11. Publicity and Advertising Strategy
Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means ( both conventional and non – conventional means ) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.
We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our cattle rearing business. Below are the platforms we want to leverage on to boost our cattle rearing brand and to promote and advertise our business;
- Place adverts on both print (newspapers and magazines) and electronic media platforms
- Sponsor relevant community based events / programs
- Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our business
- Install our Bill Boards on strategic locations all around Dallas – Texas
- Engage in road show from time to time in targeted neighborhoods
- Distribute our fliers and handbills in target areas
- Contact corporate organizations and residence in our target areas by calling them up and informing them of Perry Coleman and Family Cattle Ranch, LLC and the farm produce we sell
- List our commercial livestock farms in local directories / yellow pages
- Advertise our commercial cattle ranch in our official website and employ strategies that will help us pull traffic to the site.
- Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.
12. Our Pricing Strategy
Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there is natural disaster in the location where you have your commercial livestock farm, then it will directly affect the prices of your livestock.
Over and above, if you want to get the right pricing for your livestock, then you should ensure that you choose a good location for your cattle ranch, choose a good breed that will guarantee steady and multiple breeding (prolific breeds), cut the cost of running your farm to the barest minimum and of course try as much as possible to attract buyers to your farm as against taking your livestock or even your produce to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.
We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our cattle rearing produce is to sell them at competitive prices hence we will do all we can to ensure that the prices of our livestock and processed and packaged beef and milk are going to be what other commercial livestock farmers would look towards beating.
One thing is certain; the nature of cattle rearing business we are involved in makes it possible for farmers to place prices for their livestock/farm products based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss. The easier you sell off your livestock when they are mature the better for your business.
- Payment Options
The payment policy adopted by Perry Coleman and Family Cattle Ranch, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.
Here are the payment options that Perry Coleman and Family Cattle Ranch, LLC will make available to her clients;
- Payment via bank transfer
- Payment with cash
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part.
13. Startup Expenditure (Budget)
When it comes to calculating the cost of starting a cattle rearing business / commercial livestock farm, there are some key factors that should serve as a guide. The most important expenses is the construction of the cattle ranch / cages/fencing as the case may be.
For example, the start – up cost for a fish farm is different from the start – up cost for mechanized crop farming, so also the start – up cost for poultry farming is different from the start – up cost of cattle ranch (dairy farm) et al. As a matter of fact, if you choose to start a mechanized crop farming, then you should be willing to raise huge capital base to start the business.
This is so because some cultivation machines/equipment can be pretty expensive. Below are some of the basic areas we will spend our start – up capital in setting up our cattle rearing business/cattle ranch;
- The Total Fee for incorporating the Business in United States of America – $750.
- The budget for key insurance policies, permits and business license – $2,500
- The amount needed to acquire/lease a farm land – $150,000
- The amount required for preparing the farm land (for construction of cattle ranch and cages/fencing et al et al) – $100,000
- The cost for acquiring the required working tools and equipment/machines/fencing et al– $50,000
- The amount required for purchase of the first set of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) – $150,000
- The Cost of Launching an official Website – $600
- The amount required for payment of workers for a period of 3 months – $100,000
- Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000
Going by the report from detailed research and feasibility studies conducted, we will need an average of $650,000 to start a standard cattle rearing/commercial livestock farming business in the United States of America.
Generating Funding/Startup Jonah Perry Coleman and Family Cattle Ranch, LLC
No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as cattle rearing. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.
Perry Coleman and Family Cattle Ranch, LLC is a family owned business and it will be financed by the owners of the cattle ranch – Perry Coleman and family. These are the areas where we intend sourcing for fund for Jonah Livingston and Family Farms Ltd;
- Generate part of the start – up capital from personal savings and sale of his stocks
- Generate part of the start – up capital from friends and other extended family members
- Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $450,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Perry Coleman and Family Cattle Ranch, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to sell our farm produce ( livestock and processed beef and milk ) a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.
Perry Coleman and Family Cattle Ranch, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organization’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the management of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List/Milestone
- Business Name Availability Check : Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of All form of Insurance for the Business: Completed
- Leasing of farm land in Dallas – Texas: Completed
- Conducting Feasibility Studies: Completed
- Start – up Capital Generation: Completed
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees: In Progress
- Building /construction of cages and fence et al: In Progress
- Purchase of the needed working tools, machines and equipment: Completed
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Farm land Treatment, Health and Safety Arrangement: In Progress
- Establishing business relationship with key players in the industry (agriculture farm produce merchants and transporter / haulage): Completed
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