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Blog Business
How to Write a Business Proposal (Examples & Templates)
By Aditya Sheth , Nov 21, 2022
The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals.
A well-written business proposal can often mean the difference between winning or losing a prospective client.
In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates.
Here’s what this guide will cover (click to jump ahead):
What is a business proposal, what should you include in a business proposal, business proposal format, what are the types of business proposals.
- How do you write a business proposal? Business proposal templates
More business proposal examples + writing and design tips
- FAQs about business proposals
Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:
An effective business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services.
A business proposal outlines what your business does and what you can do for your client. It can be general like this business proposal example:
Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:
Or this business proposal sample, which presents a plan for a social media strategy and campaign:
To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.
Return to Table of Contents
A business proposal usually aims to answer the following questions:
- Who you are and what your company does
- The problem your buyer is facing
- The solution your company offers to alleviate the problem
- How your company will implement this solution effectively
- An estimate of resources (time, money, etc) required to implement the solution
You can see how this sample business proposal template covers the above points.
Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).
You can remove or add more sections depending on the goal of your business proposal. Essential, your business proposal can follow this format:
Table of contents
Executive summary, the problem statement, the proposed solution, qualifications, the timeline, pricing, billing and legal, terms and conditions, the acceptance.
We go into detail on how you can write a business proposal (plus different business proposal templates you can apply the tips to) in the next section . But you can also click on the format items above to learn how you can best write them!
If you aim to create a holistic business proposal, feel free to just edit from the two templates right above. You can also add your brand colors and logo to your design, using My Brand Kit :
Here’s another example of a business proposal template that you can edit:
Generally, there are three types of business proposals:
1. Formally solicited
A formally solicited business proposal is made when you respond to an official request to write a business proposal.
In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process.
2. Informally solicited
Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.
An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.
3. Unsolicited
Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.
But with additional market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:
How do you write a business proposal? Business proposal templates
Before you start creating your business proposal template, you need to know what it comprises. At a high level your effective business proposal should include the following:
Below, you can see business proposal examples that demonstrate how to include these 10 sections.
Business proposal title
A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s.
What makes a good title page? Here are the essential elements to include:
- Your name along with your company’s name
- The name of the prospect (or their business)
- The date you’re submitting the proposal
The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”
Return to business proposal content sections
The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.
The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.
That’s why most of the business proposal examples in this list include a table of contents.
Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:
You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document.
It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .
The executive summary is a staple in all kinds of annual reports , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.
The goals of your executive summary are:
- Introduce your company to your buyer
- Provide an overview of your company goals
- Showcase your company’s milestones, overall vision and future plans
- Include any other relevant details
This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:
Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.
Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.
The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.
A well-defined problem statement does two things:
- It shows the prospect you have done your homework instead of sending a generic pitch
- It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place.
This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to…
The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.
Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.
For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :
At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?
It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.
This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!
Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.
To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.
Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a flow chart . Or add a roadmap with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.
If you look at this abstract business proposal template below, even something as simple as a table can do the trick.
The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.
On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal.
The key to good pricing is to provide your buyer with options. A pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself.
Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:
The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them in the signature section of the proposal to keep things simple.
Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return. Add the overall project timeline from start to end, as well as payment methods and payment schedule. This way, both of you will be clear on what is being agreed on.
This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.
I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.
The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.
Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.
Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions.
Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!
Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal:
1. Know your audience
If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.
If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.
Mapping user personas for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.
2. Put your brand front and center
If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity:
From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.
Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.
You can also consider this sample business proposal template:
Design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.
3. Try less text, more visuals
Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.
The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.
Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.
Check out this formal business proposal format for some inspiration:
4. Switch up your business proposal designs
It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.
The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.
This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website :
Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.
FAQ about business proposals
What is the purpose of a business proposal.
Essentially, a business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.
It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.
What are the best practices for business proposal design?
- Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
- Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing.
- Download your business proposal as a PDF. This allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?
How long should your business proposal be?
The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:
Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.
Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.
For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:
There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.
At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points.
Now that you know how to write compelling business proposals, what are you waiting for?
Take action and start creating your own business proposals to close more deals and grow your business today!
More business communications templates + writing tips you might be interested in…
31 Consulting Proposal Templates to Close Deals
How to Write a Project Proposal [10+ Templates]
20+ Professional Business Letterhead Templates + Branding Tips
How to Write a White Paper [Tips & Templates]
Whoa, new look. Get the full story
Business proposal template in Word
Write a business proposal and start growing your business.
Create your business proposal in Word.
Download and complete our free business proposal template in Word to create sleek, professional proposals for new clients. Showcase your skills, stay on brand, and stand out from the crowd with our customizable business proposal sample.
Get contracts with new clients.
Boost your chances of success, whether you’re pitching a formally requested proposal, creating a supplemental business proposal, or contacting new clients with a speculative approach. Use our proposal template in Word to give clients all the information they need to choose you.
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Free business proposal template in Word.
Writing a business proposal takes time - and as a freelancer or business owner, time is at a premium. Give yourself a headstart when you’re responding to requests for proposals (RFPs) or submitting unsolicited proposals, with our free downloadable template in Microsoft Word.
Using a proposal template will help you quickly create a document which uses the best possible business proposal format, every time.
Download a business proposal template in Word .
Find our what the sections every good business proposal should include are .
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Proposal templates in Word.
Choose, create and customize your perfect business proposal, bid proposal or project proposal with our free templates.
Quickly create professional proposal documents which cover your project’s objectives, scope, milestones and budget - and grab your client’s attention immediately.
Find the proposal template that you need to boost your sales from the table on the right.
What is a business proposal?
A business proposal - which may also be called a bid or a pitch - is used to persuade an organization to buy a product or service.
Maybe the organization is actively seeking proposals for a job they know they want doing - in this case, you’re preparing a solicited proposal. Or maybe you’re pitching a suggestion to carry out work the company has not yet commissioned. This is known as an unsolicited proposal.
Whether it’s solicited or unsolicited, your business proposal must show how you can offer a unique solution to the client’s problem. Great business proposal examples include details about goals, timelines, deliverables, and budget, to allow the client to thoroughly evaluate the idea.
What is the business proposal format?
Your business proposal will be unique and the best format will depend on the project and the client. However, there are a few basic things you’ll usually find in a good business proposal example:
- Cover page or title page
- Introduction or cover letter
- Company overview and contact information
- Executive summary
- Project overview
- Scope of work documentation
- Terms of the agreement
- Signature field
You’ll likely find that there is some content that you’ll want to include in every business proposal - but do take the time to tailor each document to the client and the project in hand for the best results.
Business proposal FAQ.
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Close more deals with a professional Conversion Rate Optimization (CRO) proposal template. Use it to pitch CRO audits or other services to a potential client.
Venture Capital Proposal Template
Win funding from venture capitalists with this free venture capital proposal template. Create persuasive, visually stunning, and detailed proposals that tell potential investors about what you do, how you intend to cater to your market and outmaneuver competitors, and what kind of return they can expect from their investments.
HubSpot Proposal Template
Impress your clients with persuasive services proposals. Use this free HubSpot services proposal template to tell potential clients about your company, showcase your previous work, and outlined a detailed sales plan based on the HubSpot CRM. It’s fully customizable and can be modified with your organization’s branding.
Salesforce Proposal Template
This Salesforce proposal template should be used by companies that work with Salesforce CRM. It can help you to deliver personalised proposals for a potential buyer using Salesforce data.
Training Course Proposal Template
This training course proposal template should be used by companies or consultants offering outsourced professional training services to companies or other organizations.
Roofing Proposal Template
This one-page roofing proposal template can be filled out quickly to provide clients with a detailed price estimate for roofing replacement.
Security Proposal Template
When you are ready to offer your security services to a business or individual, why not use this professional security proposal template to close the deal faster?
Mobile App Design Proposal Template
Use this mobile app design proposal template to offer a custom proposal to potential clients for your app design services.
Construction Proposal Template
Your construction business needs to be on the move and on site. Use this construction proposal template to create, send, track and get it signed from anywhere.
Grant Proposal Template
This free grant proposal template not only helps you put your most professional foot forward, it offers you loads of tips to make your project shine.
Budget Proposal Template
This free budget proposal template is perfect for both a small business or a nonprofit to outline funds used for investors and donors.
Video Proposal Template
Use this free video proposal template to show off your videography services skills or your ability to create and produce a movie or film.
Financial Funding Proposal Template
Use this free financial funding proposal template to present your organization as responsible and worthy of funding.
Request for Proposal Template
You have such an important project that you put out an RFP. We will help you explain your requirements and needs to customize this clear and concise request for proposal template.
Book Proposal Template
You’ve poured your heart and soul into the pages of your book. Customize this book proposal template to persuade a publisher to print and vend your bestseller!
Technical Proposal Template
You need a technical proposal template to prove your technical prowess that went into designing an invention that will solve a problem.
Bid Proposal Template
Use this bid proposal template as a jumping off point to clearly outline the project you are looking to outsource.
Project Proposal Template
When a company is looking to outsource, you want your business to stand out of the pack. Customize this free project proposal template to paint your company as a solution.
IT Project Proposal Template
You want every step of our sales process to represent your IT company as cutting edge. Use this IT Project Proposal template to create a brilliant, convincing proposal.
Graphic Design Proposal Template
Show off your graphic design company by adding photos and examples of your work to this customizable graphic design proposal template.
Public Relations Proposal Template
In the PR world, everything you send to your clients, including your business proposal, reflects who you are, which is why you should customize this free public relations proposal template to reflect your awesomeness.
Advertising Proposal Template
You want to sell advertising space for your media. You need to customize this persuasive advertising proposal template to make it more appealing to your clients, who will know that your media source shares their audience.
Training Proposal Template
Edit this Training Proposal Template to reflect your experience, talking about how you can use it to train your subjects properly.
Market Research Proposal Template
Market research is a simply essential part of both marketing and of starting your own business. Use this Market Research Proposal Template to sell your vital services.
Website Design Proposal Template
Any freelance web designer or design firm can use this website design proposal template to jumpstart their standard proposals, covering Concept Development, Design, Technical, and Testing. You should customize this agreement to your client’s specific needs and to highlight your experience.
Thesis Proposal Template
Presenting your thesis proposal is probably the most important moment of your academic career. Use this thesis proposal template as a guide for organization.
Architectural Proposal Template
Architects and firms can use this architectural proposal template to set out the scope and costs of proposed works, including sketches, plans or drawings, and then track the parts your prospects are looking at.
Lease Proposal Template
Realtors and private property owners can use this lease proposal template to contract new tenants.
Marketing Proposal Template
Your Marketing Proposal represents your ability to market yourself and thus your clients. Customize this Marketing Proposal Template with images and examples of how you can service your clients.
Marketing Research Proposal Template
It’s impossible for your clients to market businesses without knowing their audiences. This Marketing Research Proposal Template gives you the credibility to provide this service.
Branding Proposal Template
Your branding proposal represents your brand and marketing capabilities. Customize this branding proposal template with photo examples of your work & how you can represent your clients.
Job Proposal Template
This job proposal template is perfect for an HR department or recruitment agency to look to fill a new position.
Event Proposal Template
Use this free event proposal template to offer event management and planning for any business, sporting event or otherwise.
Flooring Installation and Repair Proposal Template
Put your business’ flooring expertise on display and gain new clients by adding photos of your work, customer testimonials, and project details to this customizable flooring installation and repair proposal template.
Commercial Insurance Proposal Template
This template is perfect for the insurance agency offering a variety of commercial insurance products to business clients. Offer your clients property, general liability, auto, workers’ comp, and commercial umbrella insurance in a single, easy to read insurance services proposal.
Human Resources Proposal Template
Show your potential clients why your team is qualified to support their human resources needs with this detailed HR services proposal template!
Speaking Engagement Proposal Template
An engaging speaker that provides valuable information can really make an event. Use this Speaking Engagement Proposal to showcase to your clients how your speakers will make their event a memorable one for their audience.
Property Management Proposal Template
This Property Management Proposal is a great proposal and contract combination that sets out the guidelines for managing a client’s property.
Marketing Recap Proposal Template
A recap of how successful a client’s event was under your company’s facilitation will be sure to help you gain repeat business. Use this Marketing Recap Proposal template to regain that business.
Online Tutoring Services Proposal Template
Education is of the utmost importance. Inform your clients on the superior quality of education that your tutors provide by using this Online Tutoring Services Proposal.
Copywriting Proposal Template
A strong copywriting services proposal helps you stand out from the pretenders you’re up against. Show off your understanding of content writing, strategy, and design with this detailed proposal template.
Solar Panel Installation Proposal Template
Impress your residential clients with this solar panel installation proposal. Use the tables to detail system costs, tax credits, and lifetime financial benefits of your solar systems.
Agriculture Project Proposal Template
This agriculture project proposal template helps farm owners request government funding for approved agricultural projects.
Research Proposal Template
Research projects are very in-depth. This comprehensive Research Proposal will show your prospective clients how serious you are about your research.
Laundry Services Proposal Template
Use this laundry services proposal template to help build your client base for your laundry services.
Architecture Firm Proposal Template
Architecture Firms can use this free architectural proposal template to not only describe their specialties, skills, and processes, but also to set out the scope and costs of proposed works, sketches, plans, and drawings.
Event Catering Proposal Template
People always remember the quality of the food and the professionalism of the staff of a catering company. Use this Event Catering Proposal to show your clients how you put on a great event.
Product Marketing Proposal Template
Your marketing proposal represents your ability to market yourself as well as your client’s products. Use this Product Marketing Proposal template to show how you can assist your clients with their product marketing projects and goals.
Event Photography Proposal Template
Use this Event Photography Proposal to showcase your company’s photography skills and portfolio. Confidently secure your next event booking.
Freelance Writing Proposal Template
Are you a busy writer juggling multiple gigs at the same time? Maybe you’d rather do less pitch writing and more actual writing. Online proposals make it quick and hassle-free for you and your clients, providing all the information you need to express your ideas.
UX Design Proposal Template
This UX design proposal covers each phase of the UX design process, including initial research, prototype development, and user testing. Use it to outline your UX design process to potential clients along with project delivery timelines and costs.
Youtube Marketing Proposal Template
Want to wow your prospects? This Youtube marketing proposal template will help you show off your video chops and marketing expertise. Use the video embed feature to show off your work right inside the proposal!
WordPress Web Design Proposal Template
Every business needs web presence. Use this WordPress Web Design Proposal template to show your prospects your experience in designing websites as well as how you will work with them to create a beautiful and engaging website they will be satisified with.
Inbound Marketing Proposal Template
This Inbound Marketing Proposal Template was designed for marketing companies looking to showcase their marketing services, experience, and expertise to prospective clients. This free downloadable template is completely customizable to fit your company’s needs.
CRM Implementation Proposal Template
Even for the experts, definitions differ when it comes to customer relationship management, or CRM. Our template simplifies this process of two-way interaction between business and consumer, making it ideal for landing clients and keeping them happy.
Staff Hiring Service Proposal Template
We designed this template to help you stand out against other staff hiring services. This staff hiring services proposal template can be used as-is in most cases, but we’ve also included a lot of flexibility so that you can adjust it to your specific services or add further details if you focus on a specific industry.
Car Wash Proposal Template
Does your company offer car wash services to company fleets? This car wash services proposal template will help you stand out against your competitors when seeking new commercial clients for your car wash business.
General Contractor Services Proposal
General contractors don’t have time to spend hours making proposals for every potential job. To help, we designed a general contractor proposal template that you can easily customize for every job. This template is sure to set you apart from the other GCs competing with your company.
Website Analytics Proposal Template
When it comes to website analytics, it’s just as important for your customers to understand “why” as it is “how” and “how much”. That’s why we built a website analytics proposal template that makes it clear to your prospects why they need your services if they want to succeed.
HTML 5 App & Website Proposal
The competition among web and app developers is fierce, and you need to stand out if you want to grow your business. This HTML5 & web app proposal will help you communicate why you’re the right developer for your prospects.
Facebook Marketing Proposal Template
Are you ready to admit how much you love Facebook? That’s OK, since all you really need to know is how important marketing can be on the social media platform. Facebook marketing is intense and potentially lucrative, and this template sets up the process in a likeable format.
E-Commerce (Magento) Web Design Proposal Template
Every business needs an optimized web presence. Use this E-Commerce Web Design Proposal template to show prospects your experience in website design, development, and optimization.
Social Media Optimization Proposal Template
You don’t need a tweet or a Vine to explain the importance of a well-crafted social media presence. With this template, your clients will also see the value in honing or boosting their market standing by optimizing their social media channels and better connecting with customers.
Wedding Photography Proposal Template
This wedding photography proposal template is perfect for freelance photographers and photography agencies alike. It makes it easy for you to highlight your unique qualifications, your past work samples, and the photography services that you offer.
iOS App Development Proposal Template
No two apps are built the same, and that’s especially true when it comes to iOS devices. Apple has exacting standards, you have exacting standards, and your clients will want something incredible that takes their company to the next level.
Printing Services Proposal Template
Commercial printers should use this printing services proposal template to offer a detailed breakdown of their services and pricing to potential business clients.
Fashion Show Sponsorship Proposal Template
Looking for sponsors for your upcoming fashion show? Use this proposal to demonstrate the value of your various sponsorship packages to potential business sponsors.
Equipment Purchase Proposal Template
This equipment purchase proposal template can be modified to suit any equipment sale in seconds. Simply fill in key customer details, model information, features, warranty information, and pricing, and click send!
HR Outsourcing Proposal Template
Does your company provide outsourced HR services? This proposal will help you outline the various human resources that you can offer a client, and put forward a price for a monthly HR services retainer.
Affiliate Marketing Proposal Template
Win clients with this affiliate marketing proposal template. Personalize the pre-written sections to demonstrate your ability to effectively launch and manage results-driven affiliate programs for your prospective clients. Quickly add your own branding, client testimonials, pricing, sales projections, and more.
Window Cleaning Proposal Template
This window cleaning proposal template is perfect for companies that offer window cleaning services to commercial and residential properties. Use the template to show off images of your work, detailed pricing, and key reasons why a property owner should hire you.
Film Proposal Template
Use this film proposal template to present your fantastic film idea to producers to gain support and funding.
Website Redesign Proposal Template
Your client is ready to update their website. Use this Website Redesign Proposal Template to explain how you can transform their website into one that converts into more page views and signups.
WordPress Development Proposal Template
Every business needs a web presence. Use this WordPress Development Proposal template to show your prospects your experience in developing websites as well as how you will work with them to create a beautiful and engaging website they will be satisfied with.
Android App Development Proposal Template
Competition is fierce amongst providers of Android app development. Stand out with this proposal template that includes details regarding native, web, and hybrid mobile apps, and makes it possible for your clients to choose the approach that’s right for them.
Website Strategy Audit Proposal Template
Do you perform audits or your clients’ websites? If so, then this proposal will help you outline how a complete website strategy audit can benefit your clients, and detail the timeline and costs associated with having you audit their website and deliver a comprehensive report.
Event Marketing Proposal Template
Event marketing is a competitive industry. Stand out from your competition with this PandaDoc event marketing template!
Responsive Design Proposal Template
Show off your responsive design chops with this proposal template that includes plenty of space for portfolio images of your previous responsive website builds.
Logistics Services Proposal Template
Impress potential clients with detailed, persuasive logistics services proposals. Use this free logistics services proposal template to display air, rail, road, and sea service packages, outline pricing, and showcase client testimonials. Quickly customize it with your own branding and images.
Marketing Agency Proposal Template
Use this marketing agency proposal template to create beautiful, persuasive proposals for your prospective clients. It’s fully customizable and includes sections for describing your services, showcasing past projects, and displaying pricing packages. Adding your own branding, which will fit seamlessly with the rest of the template, is easy.
Project Management Proposal Template
Use this Project Management Proposal template to demonstrate your knowledge of the project at hand and why your team is the most qualified to carry it out.
Sports Event Sponsorship Proposal Template
Looking for sponsors for your next sports event? This proposal includes three sponsorship tiers, a custom pricing table, and plenty of space for you to show off client testimonials.
Janitorial Services Proposal Template
Clean up the competition, as well as the work spaces, with this Janitorial Servies Proposal template which you can customize for your business according to the services you provide.
Event Sponsorship Proposal Template
Use this sponsorship proposal template to persuade various businesses to sponsor your event or product, making sure to focus on the audience and the obvious benefits your sponsors will get out of it.
Transportation Proposal Template
This transportation proposal template should be used when preparing a proposal for shuttle or VIP transport services for an event.
Travel Proposal Template
Is there an upcoming event or convention in your industry that you would like to attend? Customize this free Travel Proposal Template to let your manager know how the company can benefit from your attendance and how much it will cost them.
Business Partnership Proposal Template
If you are looking to partner up with another business, then you’ll want to use this free Business Partnership Proposal Template. This template sample also allows you to further customize it to your needs.
Investment Proposal Template
This free investment proposal template is designed for organizations and individuals that are seeking funding from investors. Use it to provide a detailed, concise, and persuasive overview of the current state of your business and to highlight exciting opportunities for growth. It includes customizable sections for describing your products and services, market openings, information about competitors, and funding requirements.
Music Event Sponsorship Proposal Template
Use this template to present three sponsorship packages to businesses who are considering sponsoring your next concert or music festival.
Website Maintenance Proposal Template
Provide your clients with a stunning proposal for your website maintenance services with this easy-to-use proposal template.
Investor Proposal Template
Impress prospective investors with this investor proposal template. Tell investors about your company or startup, marketing plan, financial forecasts, and specify how much money you are asking for. Use it to create a comprehensive, persuasive, and detailed document that gives you the best possible chance of gaining the funding your business needs.
Case Study Proposal Template
This free Case Study Proposal Template was created for B2B and B2C businesses in mind. Case studies are essential in any business, especially a growing one. Use this template to help build trust with prospective clients and let them know how others just like them have been successful using your product/service.
Plumbing Proposal Template
This plumbing proposal template makes it easy to create professional estimates for your company’s potential clients.
Engineering Proposal Template
We’ve crafted this template to be used across all engineering fields. Whether you’re in academia, consulting, software, or something else, your pitches will be smoother and better targeted.
Logo Design Proposal Template
Our logo design proposal template will help you craft a thoughtful, detailed proposal for clients interested in having you create their company’s logo.
Email Marketing Proposal Template
Use this email marketing proposal template to create detailed, impressive marketing proposals that showcase the best of what you or your company has to offer. It’s fully customizable, with sections for describing past projects, deliverables, and pricing. You can also add your own branding to the document with just a few clicks.
E-Commerce Proposal Template
Are you in the web design/e-commerce business? This e-commerce proposal is geared for website design companies focusing on developing professional e-commerce websites for their clients.
Bank Loan Proposal Template
How well you present yourself could be the difference between landing that crucial loan or watching your business dreams fade away.
Commercial Proposal Template
If you need a commercial proposal download our free sample here! This commercial proposal template focuses more on the business-case side but can also be tailored to be used for the purchase of products or services or even for a business venture.
Real Estate Proposal Template
Captivate prospective buyers with this free real estate proposal template. Quickly specify property details, secondary costs, additional terms, and any other sections you deem necessary. You can also add your own branding and graphic materials with just a few clicks.
Construction Proposal and Agreement Template
Your construction company is always on the move and on site. Use this Construction Proposal and Agreement to set up your company’s next project.
Accounting Services Proposal Template
Impress your business clients with this detailed accounting services proposal! The template includes pre-written accounting services description, a large pricing table, and electronic signature fields.
Audit Proposal Template
If you are in the business of helping other businesses with audit reviews, use this free audit proposal template to inform your prospective clients on how you can help them through the audit process as well as pass the final review. Feel free to edit where appropriate.
Freelance Web Design Proposal Template
This freelance web design proposal is sure to impress your clients, with plenty of space for visual examples of your work, client testimonials, and project execution details. With 5 minutes of your time you can create a web design proposal that sets you apart from other freelancers.
Proposal to Buy a Business Template
Interested in purchasing a business from another company or individual? This proposal to buy a business template makes it easy to communicate your intent and make an initial offer to the business owner.
Ecommerce Website Design Proposal Template
Competition amongst website designers is fierce, particularly for the business of the new ecommerce brands that emerge on a daily basis. This ecommerce website design proposal template will help you stand out against your competition for sure.
Painting Proposal Template
Use this free painting proposal template to create a persuasive and detailed project outline for potential clients. It includes sections for outlining the scope of work, payment terms, your past experience, timeline, and warranty and follow-up work. It is suitable for individuals, independent companies, and larger organizations and can be fully customized with your branding and images.
Real Estate Development Proposal Template
Use this real estate development proposal template to construct a thorough document detailing your project’s design, feasibility, risk, timeline, and financial considerations for potential investors.
Service Proposal Template
This service proposal template can be used by any B2B services provider. It includes sections for company background, testimonials, discussion of the prospect’s problems and challenges, your proposed solution, pricing, and an implementation schedule.
Medical Services Proposal Template
This medical services proposal template can be used by any company providing medical services to another company. Relevant use cases include on-site emergency services, outsourced medical care, and long-term medical services support.
What are business proposals used for?
A great marketing proposal can be just as important as an outstanding business plan when it comes to winning new business.
Business online proposals give a potential client all the information they need to make an informed decision about your company, the products or services you sell, and why they should work with you.
Well-organized sales proposals help your business stand out from the crowd during the early stages of the sales process. This is critical because your prospective clients are considering competitors, soliciting bids, and comparing proposed solutions to their problem.
What goes into a business proposal?
While there isn’t a set business proposal format, there are a few basic things that your proposal should have. These include:
- Cover page or title page
- Introduction or cover letter
- Company overview and contact information
- Executive summary
- Project overview
- Scope of work documentation
- Terms of the agreement
- Signature field
Sales and marketing proposals are highly flexible and their contents depend on the complexity of the project.
A web design or graphic design proposal might not be as complex a construction proposal for a new building, which might need to include an extensive roadmap and production timeframe in order to meet the minimum requirements of the bid.
No matter your deliverable, your business proposal should help you cross the threshold between marketing and sales. You could include testimonials and a small portfolio of your previous work in order to build trust. A problem statement and basic pricing information are also good candidates for inclusion.
At the end of the day, your business proposal should contain a combination of both custom and boilerplate information.
Include the marketing content that would apply to any customer, but be sure to leave a little room to personalize your proposal so that business owners know you took the time to understand their problem and offer a genuine solution.
Business proposal templates and examples from PandaDoc
While business proposals can help your organization stand out from the crowd, you can’t devote hours to building the perfect proposal every time.
When responding to RFPs or submitting unsolicited proposals, your sales team needs to be able to generate and send content quickly.
That’s why PandaDoc offers free proposal templates to help you create outstanding, customized proposals. While you can download any proposal in our template library as a PDF, signing up for a PandaDoc account will allow you to import our template into the document editor for quick and easy editing.
Browse our business proposal samples and use them to take your sales outreach to the next level.
Frequently asked questions
How many pages should a business proposal be.
It really depends on your business and the complexity of the customer project.
A winning business proposal doesn’t confuse customers. It provides customers with a roadmap to success.
For a simple and straightforward job with a clear deliverable, that may only take a few pages. Proposals for complex jobs could run long enough that they require a full table of contents and a small marketing plan.
Why is a business proposal important?
The business world is competitive. If an organization solicits RFPs, there are dozens of other freelancers, small businesses, and corporate entities bidding to win that contract.
A strong business proposal helps you get noticed and gives new clients all the information they need to contact you.
Think of a business proposal as a self-contained document that tells a client why they should hire you — no Google search required.
How do I write a proposal outline?
Your proposal outline depends on the information you receive from your potential client. If you can use the customer’s RFP as a guide, you can build a marketing proposal to suit those needs.
If you can get your potential client on the phone for a discovery call, you’ll be able to get more information about the project.
Take careful notes and use them to write an effective problem statement based on the call. From there, build your proposal around that information. ?
What type of business proposal do I need?
There are six kinds of business proposals:
- Formally solicited
- Informally solicited
- Unsolicited
- Continuation
- Supplemental
The first three have everything to do with how you find your potential client and whether or not they’re looking for proposals when you contact them. You’ll need to adjust the context of your proposal to match their timeline.
The other three types of business proposals take place based on an existing relationship. If you need to continue work beyond the scope of the original proposal, renew a contract, or do additional work outside the nature of your current agreement, you may need to write a new business proposal to formalize that process.
How can I create my own business proposal template?
It’s easy to create the perfect project proposal template with PandaDoc .
To do this, select any of the free templates from the PandaDoc template library and import it to the PandaDoc document editor. From there, you’ll be able to customize your template to match your brand.
When you’re done, save the document as a template and add variables to easily reuse.
Get started with PandaDoc today
No credit card required
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How to create a proposal, types of proposals, proposal examples, introduction –, what is the problem, how will you solve the problem, cost/schedule –, executive summary –, write the proposal –, edit –, proofread –, submit by the deadline –, business plan proposal, business proposal, music business proposal, business case proposal, business development proposal, marketing business proposal, business partnership proposal, car lease proposal, graphic design proposal, engineering design proposal, construction proposal template, website proposal template, radio advertising proposal, network design technical proposal, management consulting proposal, it project proposal, it business proposal, interior design proposal, consulting services proposal, business consulting proposal, bookkeeping proposal, audit proposal, advertising campaign proposal, shareholder proposal, investment proposal.
- Demand for the topic – what the market looks like for potential readers.
- Author information – your background and how you are qualified to write this book.
- Competitive analysis – what other books are available on this topic.
- Marketing plan – how you plan to promote this book.
- Sample chapter
Restaurant Business Proposal
Sponsorship proposal, business event sponsorship proposal template, health care proposal, event sponsorship proposal, event proposal, special event proposal, event planning proposal, event management proposal, research proposal, education research proposal, research design proposal.
Business services proposal
Need help pitching your business? This proposal template in Word will get you started. Divided into sections, the business proposal template in Word outlines your company business, objective, approach, and expected deliverables and provides scheduling, pricing, and more. The Word proposal template contains placeholder content to help guide you as you write, with pre-formatted tables for specific details. Using a service proposal template ensures that all the relevant details of a project are combined in a single document. This proposal template in Word can also serve as a basis for contract negotiations.
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If you aim to create a holistic business proposal, feel free to just edit from the two templates right above. You can also add your brand colors and logo to your design, using My Brand Kit: Here’s another example of a business proposal template that you can edit: CREATE THIS PROPOSAL TEMPLATE Return to Table of Contents
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Business plan templates offer step-by-step instructions and prefabricated slides for your executive summary, company overview, financial plan, and more. You’ll even find a business plan template for specific industries including business plan templates in Word for healthcare providers, professional services, and retail.
Choose, create and customize your perfect business proposal, bid proposal or project proposal with our free templates. Quickly create professional proposal documents which cover your project’s objectives, scope, milestones and budget - and grab your client’s attention immediately.
167 Free Business Proposal Templates Close your deals faster and win over potential clients with a stunning project proposal template. Get started with any of 167+ business proposal samples from PandaDoc. Featured Freelance proposals Marketing proposals Service proposals HR proposals Ecommerce proposals Sponsorship proposals Design proposals
On this page, you can find 32 free proposal templates as well as tips on creating the perfect proposal. Table of Content: How to Create a Proposal Types of proposals Proposal Examples How to Create a Proposal There are many things you will need to cover in your proposal letter.
Divided into sections, the business proposal template in Word outlines your company business, objective, approach, and expected deliverables and provides scheduling, pricing, and more. The Word proposal template contains placeholder content to help guide you as you write, with pre-formatted tables for specific details.