Rescue Group Best Practices: creating a budget and business plan
As a tax-exempt organization, you are required to stay in good standing with the IRS. This means annually filing a 990, 990-EZ or 990-N tax return with the IRS, in addition to fulfilling any local and state requirements. Engaging in good accounting practices from the beginning will help you stay organized and focused. An essential step toward this goal is creating a budget for your organization. Developing a budget will require you to thoughtfully estimate costs for the year for items such as food, veterinary care and insurance, and it will help you plan fundraisers to support your efforts.
Running a rescue is a legitimate nonprofit endeavor and should be treated as such to ensure that the organization will be there for the long haul. Creating a business plan will help you think about building a sustainable future for your rescue group by outlining your missions, forecasting budgets, making priorities and setting strategic goals. You may want to consult a financial advisor to get started on the right foot. From the beginning, you need to think about where you want your organization to be in six months, one year and five years down the road. Think of the business plan as a roadmap to keeping the organization on track, achieving your goals and fulfilling your mission. Strategically planning for your rescue group will help ensure that your organization is around to help animals for many years to come.
You can find a sample business plan in Appendix A and a sample budget in Appendix B.
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Creating A Strategic Plan For Your Animal Sanctuary
- March 8, 2018
This resource has been partially reviewed and updated A member of The Open Sanctuary Project’s staff has updated one or more sections within this resource. as of April 22, 2021
Video Resource: Strategic Planning For Animal Sanctuaries
Check out this captioned webinar hosted by The Global Coalition of Farm Sanctuaries and led by Krista Hiddema and JoVanna Johnson Cooke about their experience developing a strategic plan for JoVanna’s organization, Awali, along with their board . It goes through all the elements that went into their strategic plan, in addition to the importance of each aspect of the process, and the many accompanying discussions that they had throughout the process! It’s a great discussion to share with your team and board as you develop or refine your organization’s strategic plan!
Further Resources For This Video Resource
- Download The Slides From The Strategic Planning Webinar Here!
- BoardSource: Mission Statement Vs Vision Statement
The “Business” Of Saving Animals
Although it might sound antithetical to the altruistic mission The stated goals and activities of an organization. An animal sanctuary’s mission is commonly focused on objectives such as animal rescue and public advocacy. of “ taking care of animals in need without seeking profit ”, one of the most valuable tools for an animal sanctuary is a sound strategic plan, also sometimes known as a “business plan”. Even if you never officially register as a tax-exempt non-profit , thinking about and crafting a strategic plan can help you establish helpful protocols, realistic strategies, and achievable goals that you might not have otherwise considered or put to paper. Putting plans into place should be considered a primary step to ensuring the ongoing protection and well-being of your residents and the future of your mission.
Making a “business plan” does not mean you should ever profit off of your residents or start selling things, it just happens to be what this type of plan is known as.
A strategic plan is also greatly useful in soliciting major donors and philanthropic organizations (as they will typically require a robust strategy before considering giving), recruiting talented and informed board members, to guide your organization at crossroads and in times of uncertainty, and to apply for a business loan (especially if you want to later set up some sort of enterprise to help fund your organization like a gift shop or store).
A strategic plan doesn’t have to be written with public consumption in mind (though it can be quite valuable from a transparency perspective); even if you plan on only sharing it internally to help manage your team, it can still be invaluable for solving conflicts and answering questions before they turn into chaos.
If it sounds overwhelming to craft, start small! A business plan can and should grow and evolve along with your organization as you face new challenges and opportunities!
But First, Create A Needs Assessment
The first step in the process of crafting a strategic plan is what’s known as a “needs assessment” (also known as a “needs analysis”). This is simply researching the focus and effectiveness of your organization. Are your programs serving the population you’re targeting effectively? Are other organizations near you doing the same thing, but more effectively? Why or why not? Find some actual quantitative data to make this case, as it will be instrumental in demonstrating how valuable your organization is. This is crucial if you’re looking for robust philanthropic giving.
You might find that certain parts of your organization aren’t working or could use a lot of overhaul in this part of the process. This is a good thing! It means that you’re thinking critically and can orient your resources towards a more effective strategy to do more good.
Elements of a Non-Profit Strategic Plan
Now that you’re sitting down to draft your strategic plan, consider incorporating the following elements. If an element doesn’t serve your organization for whatever reason, think about an alternative element that more closely aligns with what you’re setting out to accomplish.
This one should be pretty easy to make, but quite important! It should have your organization’s name prominently displayed, your company’s logo and color scheme, an explanation of what they’re looking at (if it’s a strategic plan, make sure it says “Strategic Plan”!), and a date so that everyone can know how up to date this plan is. It should also include key contact information in case anyone wants to get in touch with someone at your organization. Optionally, you might want to consider adding a confidentiality statement depending on what you’re writing about in the plan and whether you want that information to be easily reproducible. A sample confidentiality statement might look something like this:
This document includes proprietary and confidential information of and regarding [Your Organization’s Name]. You may not use this document except for informational purposes. You may not reproduce this document in whole or in part, or divulge any of its contents without the prior written consent of [Your Organization’s Name]. By accepting this document, you agree to be bound by these restrictions and limitations.
Table of Contents
Make this last! Pretty much just a list of what’s in the document and what page to find it on. Page numbers are very helpful!
Executive Summary
This one page (yes, only one page) summary is a concise and easily parsable overview of everything else in your strategic plan. It’s probably going to be the last thing you sit down to write as you need to use the rest of your strategic plan to craft it. It should be interesting and engaging to anyone reading it. The executive summary should include your organization’s mission statement, a brief history, your strengths (uniquely yours!), and your assets. Include a list of your programs and services, your marketing plans, and both short and long term financing strategies. What is your organization’s ultimate goal? How are you trying to reach it? What does your future look like?
Imagine that your most important donor is reading only your executive summary to make a giving decision. This is your opportunity to address everything they’d need to know and make them feel good about giving!
How did your organization get started? What progress have you made to date? This only needs to be 2-3 paragraphs of information.
Your Organization’s Structure
How is your organization structured? Who are the founders and why are they invested in this mission? Who are the board members and why were they chosen? What strategies will you take to further develop your board? How is the board structured? You can also provide a short bio for each team member and how they fit into the organization here.
Your Organization’s Mission, Vision, And Values
This is where you’ll include your mission statement, a very short and concise statement that encapsulates why your organization exists, who it serves, and how it actually serves them. For instance, the nonprofit Watts of Love’s mission statement is “Watts of Love is a global solar lighting nonprofit bringing people the power to raise themselves out of the darkness of poverty” – an easy to read and inspiring summary of their goal and motivation.
You should also include your vision statement here. Where the mission statement typically focuses on the here and now, your vision statement should focus on your organization’s hopes for the future. What vision do you have for the world? What specific objectives do you have to realize this vision? Who and what are you inspiring to change? What plans do you have for the future? The Open Sanctuary Project, Inc’s vision statement is “ A world where every farmed animal sanctuary An animal sanctuary that primarily cares for rescued animals that were farmed by humans. is a success story “.
Here you can flesh out an explanation of your intended impact on the community (or the world at large), as well as metrics of success. For instance, what measurable change in behavior do you want to cause to happen as a result of what your organization does?
On the flip side, this is also a good place to be explicit about what your organization doesn’t do. By defining this, you can help stay on strategy and on track without getting distracted by goals that you never wanted to focus on!
Your Organization’s Master Plan
Here you should describe in detail your organization’s current property, how you plan on developing your property within a set time frame, and an exploration into how you’ll use your property to its highest potential.
Your Organization’s Objectives
What are your organization’s objectives in the short term? How long do you expect them to take?
For instance, if your objectives are about property improvements, describe your objectives and how they’ll impact your property, structures, and residents. In cases like this, you could also include a labeled drawing or overhead photo of your property to illustrate what objectives you’d like to accomplish clearly.
Similarly, what are your organization’s long term objectives? Include objectives, time frames, and visual aids if appropriate for these as well.
Your Organization’s Signature Programs
What are your primary programs? Great visitor outreach? Resident rehabilitation? Describe them here in detail.
Your Organization’s Location
Describe how your organization’s location benefits your mission . Are there good signage opportunities? Are you close to many population centers? Airports? Universities? Do you have a great veterinary program nearby? Is the climate ideal? List anything you can think of to sell your location!
Your Organization’s Hours Of Operation
Describe your visitation strategy. What hours, days, and seasonal considerations should someone know about? What is your tour structure if you’re open to the public? How do people make visitation reservations?
Your Organization’s Audience And Supporters
Who’s your audience? Who supports you? How will you grow the following segments?
- Your Donors
- Your Sanctuary’s Visitors
- Your Volunteers
- Your Email list
- The total number of prospects in database
- Your Website visitors
- Your social media presence
The Market And Market Competition Around You
Who makes up your target market or ideal visitor? What are the statistics about demographics in your market, such as population, growth rate, annual household income, median age, families with dependent children , nearby universities, and proximity to metropolitan areas (including what veg businesses are in the area)? How many of these people would be a good recruitment base for potential volunteers?
Where’s the closest similar organization to your organization? Why is your organization unique and how does it have a competitive advantage compared to all other organizations with a similar mission?
Perform a SWOT analysis across all areas that impact your organization. This is a gridded evaluation where you list your organization’s strengths (what you do or can do well), weaknesses (what you aren’t doing as well), opportunities (external factors that could benefit or enhance these areas), and threats (external factors that could be a negative to these areas) for each category. These categories can be tailored to your needs but include factors such as location, property, facilities, climate, team, staffing, volunteers, interns, resident animal population, skills, partnerships, fundraising, internet presence, visitors, reputation, business model, program areas, and animal safety.
Your Organization’s Priorities
What are your priority areas when it comes to developing your organization? Include a description for each one, goals for each area with projected completion dates, and who in your organization is responsible for each goal.
Typically, a priority area is quite a broad topic whereas goals within those areas are specific. A priority area might be something like physical space, staffing, marketing, community awareness, programming, relationship building, and donor base engagement.
Your Organization’s Operational and Capital Needs
Here you’ll describe your organization’s short and long term revenue needs, as well as a three-year revenue and expense projection with separate income and expense categories.The more clear you are here, the easier the next step will be to clarify.
Your Organization’s Development And Fundraising Plan
How are you planning on developing as an organization? What specific, actionable, deadline-focused steps are you taking in the short and long term? When it comes to fundraising , make sure to detail your fundraising goal (not an arbitrary number, but one that you can justify through projected need and previous goals), your mission and messaging (including what you plan on doing with the raised funds), exactly what fundraising channels you’ll use in the short and long term, and a timeline for each of your fundraising strategies and goals.
Include Appendices
Appendices are additional resources that are helpful to include but don’t need to be in the middle of your strategic plan. This includes things like job descriptions for key positions in your organization, a board recruitment plan, a salary breakdown for the current and subsequent next few years, a current and subsequent year budget breakdown for your operational needs, promotional material, annual reports, and anything else that you think would help someone understand your organization, where it’s been, and where it’s going.
Revisit And Revise
Your strategic plan shouldn’t just live somewhere in the depths of a filing cabinet. You should frequently revisit the document and update it as your organization grows and changes. The strategic plan is here to serve you, so make sure it stays relevant!
While you are still in a growth and development phase of your organization, you may want to revise it more frequently, perhaps every year or two. As your organization matures, you might be able to stretch that timeframe out to every two to five years, but it’s still important to revisit at some interval, just to make sure you’re still on track!
Why Do I Need A Business Plan For My Nonprofit A non-governmental organization whose primary purpose is something other than selling goods or services. ? | The Balance
How To Write A Nonprofit Business Plan | Bplans
5 Business Plan Cover Page Tips | GrowThink
How To Write An Amazing Nonprofit Mission Statement | The Balance
Difference Between Vision And Mission Statements With Examples | Clear Voice
How To Write A Successful Fundraising Plan | The Fundraising Authority
What Is Branding? | SERP University
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Animal shelter operational guide: strategic planning.
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Strategic planning is critical for organizations that want to thrive, not just survive, especially during challenging times. This guide goes through the steps involved in the planning process and explains why organizations should plan and cases when they should not plan.
Download (120.1KB PDF) Publication Date August 26, 2010
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How to Write a Business Plan for an Animal Shelter
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How to Get Celebrity Endorsements for a Nonprofit
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Opening an animal shelter sounds like a great idea because you’ll be helping creatures that can't help themselves. But before you jump into the business, do your homework and make a business plan. Besides giving you a day-to-day operation guide, putting the plan on paper helps you discover any holes in your ideas that require you to think outside the box to help as many animals as realistically and financially as possible.
The structure of your animal shelter as a private facility or a nonprofit organization helps identify the funding you must go after, such as grants, donations, taxes or user fees. Explain how you’ll conduct fundraising to reach your financial goals. Provide details about the services you want to offer, such as animal rescue, wildlife rehabilitation, adoptions and education. Explain what types of animals the facility can handle and those it can't. Discuss the adoption process you want to use at your facility, and explain how adoptions will open up space for new animals that need help.
Market Analysis
Part of your market analysis requires taking a look at your community to determine how many stray animals you need to make your shelter a worthwhile investment of the community’s time and money. Find ways to differentiate yourself from other area shelters -- even though all shelters want to save animals, you need to build a brand so people remember your place when they want to adopt, volunteer or make a donation. Take a look at how the other shelters obtain funding from grants, user fees or donations. Look at the types of animals they accept into their shelters to identify animals that are not being taken care of that your shelter could assist.
Management and Operations
A background in running a shelter or working at one becomes highly valuable when opening your own shelter. Provide details on your background as well as your board members if you hope to gain nonprofit status. These details help explain how your education and experience dealing with animals will contribute to the vision and day-to-day operation of the shelter.
Attracting volunteers, adopters and donations requires creating a marketing plan that educates and informs the public about your shelter. Plan to build a website that helps potential adopters become familiar with the animals that need homes by incorporating lots of photos. Use social media sites to share news about new animals up for adoption and fundraising events. If you plan to fundraise, describe how you’ll market the events through advertising as well as corporate and community sponsorships. Include a strategy for getting fee publicity from the media about your shelter.
You’ll need to provide three to five years of projected financial data that show how much financing you’ll need to run the operation during the shelter’s formative years. This information is used by both the bank and as a way to secure your nonprofit status. Provide details about any assumptions you make, such as estimates on the amount of funds you hope to raise or the future costs of improvements or expansions of the shelter.
- SBA.gov: Create Your Business Plan
Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.
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Our Strategic Plan for 2019-2024 is our GPS. We’d be lost without it.
Non-profit Business Plans
A strong non-profit business plan lays the foundation for a strong animal rescue..
A business plan is a written document that describes in detail what your organization is planning to do and how you're planning to do it.
Your non-profit's business plan needs to be written from a marketing, financial and operational viewpoint.
It's important for your business plan to be as detailed as possible because prospective lenders may ask to see your plan at any time!
Every Animal Rescue Needs a Non-profit Business Plan
Our customized non-profit business plans will give your animal rescue a better understanding of:
Your community's needs
The services that will best address your community's needs
How to connect with your local community
Your organization's financial and human resource needs
Your Animal Rescue Needs a Customized Business Plan
Your animal rescue's business plan needs to be customized to meet your community's needs..
Our purpose driven non-profit business plans include:
An overview of your organization's goals and objectives
A research based analysis of your community's needs
A detailed explanation of the products or services your animal rescue plans to make available to your community
An overview of your animal rescue's strategy
An overview of your organization's departments and key players
A financial projection for your animal rescue's first year
A marketing plan to help your organization connect with your local community
Your Animal Rescue Only Gets One
Chance to make a first impression.
A professional and detailed non-profit business plan can help you secure the funding you need to save animals in your community.
Remember, your team will only get one chance to make a good first impression on prospective donors. Having a strong business plan will help you do it right!
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3 Sample Nonprofit Business Plans For Inspiration
Download our Ultimate Nonprofit Business Plan Template here
Below are three sample plans to help guide you in writing a nonprofit business plan.
- Example #1 – Kids Are Our First Priority (KAOFP) – a Nonprofit Youth Organization based in Chicago, IL
- Example #2 – Church of the Sacred Heart – a Nonprofit Church based in St. Louis, MO
- Example #3 – Finally Home – a Nonprofit Homeless Shelter in Los Angeles, CA
Sample Nonprofit Business Plan #1 – Kids Are Our First Priority (KAOFP) – a Nonprofit Youth Organization based in Chicago, IL
Executive summary.
Kids Are Our First Priority (KAOFP) is a 501(c)3 nonprofit youth organization that seeks to provide opportunities for students who might otherwise not have access to the arts and humanities. We believe all students should have the opportunity to discover and develop their interests and talents, regardless of socioeconomic status or geographic location. We offer completely free after-school programming in music production, digital photography, creative writing, and leadership development to 12-18-year-olds at risk of dropping out of high school.
Our organization has been active for over five years and has run highly successful programs at two schools in the city of Chicago. We have been awarded an active grant from a local foundation for this coming year, but we will need to cover all costs on our own after that point. Nonprofit administrators have seen a lot of turnovers, leaving the organization without a sustainable plan for reaching its goals.
Organization Overview
The Kids Are Our First Priority (KAOFP) is a 501(c)3 nonprofit youth organization with a mission to provide opportunities for development and self-expression to students who might otherwise not have access. Audiences include at-risk, low-income students from elementary through high school in the Chicago area.
Our programs are built around creative learning with two goals: firstly, creating a space for learning and growth; secondly, encouraging students to share their work with the world.
KAOFP runs three different programs in partnership with closely related nonprofit organizations, providing after-school programming for elementary, middle, and high school-aged children. Programs take place twice a week at different schools around Chicago. While each program is unique in its goals and activities, all programs focus on creative development in the arts and humanities.
Products, Programs, and Services
The three programs offered by KAOFP are Leadership Development (LD), Creative Writing (CW), and Music Production (MP). Students learn in small groups led by skilled instructors. All activities are designed to encourage student engagement, creativity, expression, and community building. Instructors encourage students to share their work with the world through presentations on- and off-site.
Leadership Development (LD)
The Leadership Development program is designed to provide leadership opportunities for high school students who might not otherwise have access to these experiences. Students learn about facilitation, collaboration, communication, and organizational skills as they plan and run projects of their own design. The program’s goal is to provide a structured environment that encourages students to become more confident and comfortable being leaders in their schools, communities, and future careers.
Creative Writing (CW)
Students learn how to use writing creatively as a tool for expression, discovery, and communication. In small groups led by skilled instructors, students write poetry, short stories, and essays of their own design. They also learn about the publishing industry, read each others’ work, and share their writing with the community.
Music Production (MP)
Students learn how to use digital media as a tool for expression, discovery, and communication. In weekly sessions led by skilled instructors, students explore music production through computer software and recording equipment. Students produce their own music and write about their experiences in weekly journals. Industry professionals in the community often volunteer to lead special workshops and seminars.
Industry Analysis
The youth arts and humanities field is extremely competitive. There are many different types of nonprofit organizations doing similar work, but few credible providers with long-term commitments to their communities. KAOFP’s greatest strengths and competitive advantages are our stable and qualified staff, a strong foundation of funding and community support, and a diverse set of programs.
Our biggest competitors include national non-profits with large budgets for advertising and marketing as well as commercial programs that offer music lessons and creative writing courses which may be more cost-effective than our programs. We feel that by focusing on specific areas of creative expression, KAOFP can better serve its communities and differentiate itself from other nonprofit organizations effectively.
Customer Analysis
KAOFP serves elementary, middle, and high school-aged students with programs that include both after-school and summer programming.
Our focus is on low-income neighborhoods with a high population of at-risk youth. In these areas, KAOFP fills a void in the education system by providing opportunities for creative expression and leadership development to students who would not otherwise have access to these resources.
The demographics of our current students are as follows:
- 91% African-American/Black
- 6% Hispanic/Latino
- 5% Multiracial
- 3.9% Low Income
- 4.9% Not Identified
Our main target is low-income African American and Latino youth in Chicago Public Schools. We would like to expand our outreach to include other communities in need of creative enrichment opportunities.
Marketing Plan
KAOFP’s marketing program is designed to support student, parent, and staff recruitment by promoting the organization’s goals and programs. Our main target audience consists of parents seeking after-school enrichment opportunities for their children that emphasize creativity and the arts.
To reach this audience, we advertise in public schools as well as on social networking sites such as Facebook and Twitter. We intend to begin marketing online through a company-sponsored blog, which will feature regular updates about KAOFP events and activities. We also intend to use word of mouth as a form of marketing.
Strategic partnerships with local schools and community centers will provide us with additional exposure as well as additional resources to secure funding.
Operations Plan
KAOFP’s day-to-day operation is structured around its programs on Tuesdays from 4 pm to 8 pm.
Administrative offices are located in the same space as each program, allowing instructors to closely monitor their students and provide support as needed. The administrative offices serve the essential function of fundraising, communications, record-keeping, and volunteer coordination. KAOFP’s Board of Directors meets bi-monthly to provide further leadership, guidance, and oversight to our board members and volunteers.
Customer service is conducted by phone and email during our regular business hours of Monday – Friday 9 am to 12 pm. We are not open on weekends or holidays.
Management Team
KAOFP’s organizational structure includes a Board of Directors, an Executive Director, and Program Directors. The Board of Directors provides guidance and oversight to the organization, while the Executive Director manages day-to-day operations. The Program Directors oversee each of KAOFP’s programs.
KAOFP has a small but dedicated staff that is committed to our students and our mission. Our team has a wide range of experience in the arts, education, and nonprofit sector.
Executive Director
The Executive Director is responsible for the overall management of KAOFP. This includes supervising staff, developing and implementing programs, overseeing finances, and representing the organization to the public.
Our Executive Director, Susie Brown, has been with KAOFP since its inception in 2010. She has a B.A. in Fine Arts from the University of Illinois at Urbana-Champaign and an M.F.A. in Creative Writing from Columbia College Chicago. Susie is responsible for the overall management of KAOFP, including supervising staff, developing and implementing programs, overseeing finances, and representing the organization to the public.
Program Directors
Each of KAOFP’s programs is overseen by a Program Director. The Program Directors are responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.
Art Program Director
The Art Program Director, Rachel Smith, has a B.A. in Fine Arts from the University of Illinois at Urbana-Champaign. She is responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.
Music Program Director
The Music Program Director, John Jones, has a B.A. in Music Education from the University of Illinois at Urbana-Champaign. He is responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.
Theatre Program Director
The Theatre Program Director, Jane Doe, has a B.A. in Theatre Arts from the University of Illinois at Urbana-Champaign. She is responsible for developing and implementing the program curricula, recruiting and training program instructors, and evaluating student progress.
Board of Directors
KAOFP’s Board of Directors provides guidance and oversight to the organization. The Board consists of community leaders, educators, artists, and parents. Board members serve three-year terms and can be renewed for one additional term.
Financial Plan
KAOFP’s annual operating budget is approximately $60,000 per year, with an additional one-time cost of about $10,000 for the purchase of equipment and materials. The agency makes very efficient use of its resources by maintaining low overhead costs. Our biggest expense is instructor salaries, which are approximately 75% of total expenses.
Pro Forma Income Statement
Pro forma balance sheet, pro forma cash flow statement, nonprofit business plan example #2 – church of the sacred heart – a nonprofit church based in st. louis, mo.
The Church of Sacred Heart is a nonprofit organization located in St. Louis, Missouri that provides educational opportunities for low-income families. We provide the best quality of education for young children with tuition rates significantly lower than public schools. It has been voted Best Catholic Elementary School by the St Louis Post Dispatch for four years running, and it has maintained consistently high ratings of 4.5 out of 5 stars on Google Reviews since its opening in 1914.
The Church of Sacred Heart strives to build strong relationships with our community by making an impact locally but not forgetting that we operate on global principles. As such, our school commits 10% of its profits to charitable organizations throughout the world every year, while also conducting fundraisers throughout the year to keep tuition rates affordable.
We are currently transitioning from a safe, high-quality learning environment to an even more attractive facility with state-of-the-art technology and modern materials that will appeal to young students and their families. New facilities, such as additional classrooms and teachers’ lounges would allow us not only to accommodate new students but also attract current families by having more places within the school where they can spend time between classes.
By taking full advantage of available opportunities to invest in our teachers, students, and facilities, we will be able to achieve steady revenue growth at 4% per year until 20XX.
The Church of Sacred Heart provides a safe learning environment with an emphasis on strong academics and a nurturing environment that meets the needs of its young students and their families. Investing in new facilities will allow us to provide even better care for our children as we continue to grow as a school.
Mission Statement: “We will strive diligently to create a safe, respectful environment where students are encouraged and inspired to learn through faith.”
Vision Statement: “Sacred Heart believes education gives every child the opportunity to achieve their full potential.”
The Church of the Sacred Heart was built in 1914 and is located in the Old North St. Louis neighborhood, an area with a high concentration of poverty, crime, unemployment, and abandoned buildings.
The church houses the only Catholic school for low-income families in the north city; together they formed Sacred Heart’s educational center (SCE). SCE has strived to provide academic excellence to children from low-income families by providing a small, nurturing environment as well as high academic standards.
The facility is in need of renovations and new equipment to continue its mission.
The Church of the Sacred Heart is a small nonprofit organization that provides a variety of educational and community services.
The services provided by Sacred Heart represent a $5 billion industry, with nonprofit organizations accounting for $258.8 billion of that total.
The health care and social assistance sector is the largest among nonprofits, representing 32 percent of revenues, followed by educational services (18 percent), and human and other social service providers (16 percent).
The key customers for the Church of the Sacred Heart are families in need of affordable education. The number of students in the school has increased from 500 when it opened in 1914 to 1,100 at its peak during 20XX-20XX but has since declined due to various reasons.
The children at Sacred Heart are from low-income families and 91 percent qualify for free or reduced lunches. Most parents work or have a family member who works full-time, while others don’t work due to child care restraints. The number of children enrolled in Sacred Heart is stable at 1,075 students because there is a lack of affordable alternatives to Catholic education in the area.
SCE offers K-5th grade students a unique learning experience in small groups with individualized instruction.
Sacred Heart has an established brand and is well known for its high standards of academic excellence, which include a 100 percent graduation rate.
Sacred Heart attracts prospective students through promotional materials such as weekly bulletins, mailers to homes that are located in the area served, and local churches.
Parents and guardians of children enrolled in Sacred Heart are mainly referrals from current families, word-of-mouth, and parishioners who learn about the school by attending Mass at Sacred Heart.
The Church of Sacred Heart does not currently advertise; however, it is one of the few Catholic schools that serve low-income families in St. Louis, MO, and therefore uses word of mouth to attract new students to its school.
The Church of Sacred Heart has an established brand awareness within the target audience despite not having direct marketing plans or materials.
The operations section for the Church of the Sacred Heart consists of expanding its after-school program as well as revamping its facility to meet the growing demand for affordable educational services.
Sacred Heart is located in an area where more than one-third of children live below the poverty line, which helps Sacred Heart stand out among other schools that are more upscale. Expansion into after-school programs will allow it to capture a larger market share by providing additional services to its target audience.
In order to expand, Sacred Heart will have to hire additional personnel as well as invest in new equipment and supplies for both the school and the after-school program.
The Church of Sacred Heart’s financial plan includes a fundraising plan that would help renovate the building as well as acquire new equipment and supplies for the school.
According to the National Center for Education Statistics, Catholic elementary schools across all grade levels spend an average of $6,910 per pupil on operating expenses. A fundraising initiative would help Sacred Heart acquire additional revenue while expanding its services to low-income families in St Louis, MO.
Financial Overview
The Church of the Sacred Heart expects to generate revenues of about $1.2 million in fiscal year 20XX, representing a growth rate of 2 percent from its 20XX revenue level. For 20XX, the church expects revenues to decrease by 4 percent due to a decline in enrollment and the lack of new students. The Church of Sacred Heart has experienced steady revenue growth since its opening in 1914.
- Revenue stream 1: Tuition – 22%
- Revenue stream 2: Investment income – 1%
Despite being located in a poverty-stricken area, the Church of Sacred Heart has a stable revenue growth at 4 percent per year. Therefore, Sacred Heart should be able to attain its 20XX revenue goal of $1.2 million by investing in new facilities and increasing tuition fees for students enrolled in its after-school program.
Income Statement f or the fiscal year ending December 31, 20XX
Revenue: $1.2 million
Total Expenses: $910,000
Net Income Before Taxes: $302,000
Statement of Financial Position as of December 31, 20XX
Cash and Cash Equivalents: $25,000
Receivables: $335,000
Property and Equipment: $1.2 million
Intangible Assets: $0
Total Assets: $1.5 million
Balance Statement
The board of directors has approved the 20XX fiscal year budget for Sacred Heart Catholic Church, which is estimated at $1.3 million in revenues and $920,000 in expenditures.
Cash Flow Statement f or the Fiscal Year Ending December 31, 20XX
Operating Activities: Income Before Taxes -$302,000
Investing Activities: New equipment and supplies -$100,000
Financing Activities: Fundraising campaign $200,000
Net Change in Cash: $25,000
According to the 20XX fiscal year financial statements for Sacred Heart Catholic Church, it expects its investments to decrease by 4 percent and expects to generate $1.3 million in revenues. Its total assets are valued at $1.5 million, which consists of equipment and property worth approximately 1.2 million dollars.
The Church of Sacred Heart’s financial statements demonstrate its long-term potential for strong revenue growth due to its steady market share held with low-income families in St. Louis, MO.
Nonprofit Business Plan Example #3 – Finally Home – a Nonprofit Homeless Shelter in Los Angeles, CA
Finally Home is a nonprofit organization that aims to provide low-income single-parent families with affordable housing. The management team has a strong background in the social service industry and deep ties in the communities they plan to serve. In addition, Finally Home’s CEO has a background in real estate development, which will help the organization as they begin developing its operations.
Finally Home’s mission is to reinvent affordable housing for low-income single-parent families and make it more sustainable and accessible. They will accomplish this by buying homes from families and renting them out at an affordable price. Finally Home expects its model of affordable housing to become more sustainable and accessible than any other model currently available on the market today. Finally Home’s competitive advantage over similar organizations is that it will purchase land and buildings from which to build affordable housing. This gives them a greater amount of ownership over their communities and the properties in which the homes are located, as well as freedom when financing these projects.
Finally Home plans on accomplishing this by buying real estate in areas with high concentrations of low-income families who are ready to become homeowners. These homes will be used as affordable housing units until they are purchased by Finally Home’s target demographic, at which point the organizations will begin renting them out at a base rate of 30% of the family’s monthly household income.
Finally Home plans on financing its operations through both private donations and contributions from foundations, corporations, and government organizations.
Finally Home’s management team has strong backgrounds in the social service industry, with deep ties to families that will be prepared to take advantage of Finally Home’s affordable housing opportunities. The CEO of Finally Home also brings extensive real estate development experience to the organization, an asset that will be especially helpful as Finally Home begins its operations.
Finally Home is a nonprofit organization, incorporated in the State of California, whose mission is to help homeless families by providing them with housing and support services. The centerpiece of our program, which will be replicated nationwide if successful, is an apartment complex that offers supportive living for single parents and their children.
The apartments are fully furnished, and all utilities are paid.
All the single parents have jobs, but they don’t earn enough to pay market-rate rent while still paying for other necessities such as food and transportation.
The organization was founded in 20XX by Henry Cisneros, a former U.S. Secretary of Housing and Urban Development who served under President Bill Clinton. Cisneros is the chairman of Finally Home’s board of directors, which includes leaders with experience in banking, nonprofit management, and housing professions.
The core values are family unity, compassion for the poor, and respect for our clients. They are the values that guide our employees and volunteers at Finally Home from start to finish.
According to the United States Conference of Mayors’ Task Force on Hunger and Homelessness 20XX Report, “Hunger & Homelessness Survey: A Status Report on Hunger & Homelessness in America’s Cities,” almost half (48%) of all homeless people are members of families with children. Of this number, over one quarter (26%) are under the age of 18.
In 20XX, there were 9.5 million poor adults living in poverty in a family with children and no spouse present. The majority of these families (63%) have only one earner, while 44% have zero earners because the person is not old enough or does not work for other reasons.
The total number of people in poverty in 20XX was 46.5 million, the largest number since Census began publishing these statistics 52 years ago.
Finally Home’s goal is to help single parents escape this cycle of poverty through providing affordable housing and case management services to support them long term.
Unique Market Position
Finally Home creates unique value for its potential customers by creating housing where it does not yet exist.
By helping single parents escape poverty and become self-sufficient, Finally Home will drive demand among low-income families nationwide who are experiencing homelessness. The high level of need among this demographic is significant nationwide. However, there are no other organizations with the same market position as Finally Home.
Finally Home’s target customers are low-income families who are experiencing homelessness in the Los Angeles area. The organization will actively seek out these families through national networks of other social service providers to whom they refer their clients regularly.
Finally Home expects to have a waiting list of families that are interested in the program before they even open their doors.
This customer analysis is based on the assumption that these particular demographic groups are already active users of other social service programs, so referrals will be natural and easy for Finally Home.
Industry Capacity
This information is based on the assumption that these particular demographic groups are already active users of other social service programs, so referrals will be natural and easy for Finally Home.
There is a growing demand for low-income single-parent housing nationwide, yet there is no one organization currently providing these services on a national level like Finally Home.
Thus, Finally Home has a competitive advantage and market niche here because it will be the only nonprofit organization of its kind in the country.
Finally Home’s marketing strategies will focus on attracting potential customers through national networks of other social service providers. They will advertise to their referral sources using materials developed by the organization. Finally Home will also advertise its services online, targeting low-income families using Google AdWords.
Finally Home will be reinventing affordable housing to make it more accessible and sustainable for low-income single parents. In this new model, Finally Home will own the land and buildings on which its housing units are built, as well as the properties in which they are located.
When a family is ready to move into an affordable housing unit, Finally Home will buy the home they currently live in. This way, families can take advantage of homeownership services like property tax assistance and financial literacy courses that help them manage their newfound wealth.
Finally Home has already partnered with local real estate agents to identify properties for purchase. The organization expects this to result in homes that are at least 30% cheaper than market value.
Finally Home will finance its operational plan through the use of private contributions and donations from public and private foundations, as well as corporate sponsorships.
Finally Home’s management team consists of:
- Veronica Jones, CEO, and Founder
- Mark MacDonald, COO
- Scott Bader, CFO
Management Summary
The management team has a strong history of social service advocacy and deep ties in the communities they plan to serve. In addition, the organization’s CEO has a background in real estate development that will be helpful as Finally Home begins operations.
- Year 1: Operation startup costs to launch first five houses ($621,865)
- Year 2: Deliver on market offer and complete first capital raise ($4,753,000)
- Year 3: Deliver on market offer and complete $5 million capital raise ($7,950,000)
- Year 4+: Continue to grow market share with a national network of social services providers ($15,350,000).
This nonprofit business plan will serve as an effective road map for Finally Home in its efforts to create a new model for affordable housing.
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Animal Shelter Business Plan and SWOT Analysis
Animal Shelter Business Plan, Marketing Plan, How To Guide, and Funding Directory
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Many people have become very concerned about the well-being of pets within the United States, and has such a number of both for-profit as well as not-for-profit animal shelters have been developed in order to provide the services to the general public. About 80% of these organizations operate strictly a not-for-profit capacity but there are for-profit organizations that assist with caring for these animals and providing them with homes on a permanent or a foster basis. The barriers to entry for a new animal shelter are very low given the fact that there is very little licensure required and most of the fees are paid by individuals were adopting pets on an ongoing basis. One of the primary concerns that many of these businesses have is that during times of economic recession there may be somewhat of a decline in their revenue streams given the fact that a number of private donations are frequently made to these organizations in order to have them remain cash flow positive. Generally, the startup costs for a new animal shelter run anywhere from $50,000 all the way to about $200,000 depending on whether or not the animal shelter is going to acquire real estate in conjunction with its operations. It should be noted that most financial institutions are only willing to abide the necessary capital for a animal shelter in the event that a standalone real estate facility is going to be required to house animals that are currently being put up for adoption or foster care. These businesses and organizations are expected to remain in strong demand for the foreseeable future given the large influx of displaced pets within the United States.
An animal shelter SWOT analysis is frequently developed in order to showcase the strengths, weaknesses, opportunities, and threats that are had by these organizations. As it relates to strengths, most animal shelters are able to remain profitable and cash flow positive at any given time given the fact that many animal lovers will seek to adopt displaced pets from the use businesses. The operating costs are typically considered very low given that most of these organizations are operated on a not-for-profit basis. Payroll expenses are low and the primary expense that is had by many of these organizations are the ongoing patent area costs associated with providing care to animals that are at the shelter.
For weaknesses, animal shelters do have a number of issues as it relates to ongoing raising of capital through fundraisers, mailings, and sponsored events. Corporations operate in a for-profit capacity as an animal shelter often charge much higher fees and their not-for-profit counterparts. As such, individual that is looking to create a new animal shelter needs to keep a very close watch on their ongoing cash flow as during times of economic recession they may not receive the same financial support that they did in previous times.
For opportunities, animal shelters can rapidly expand by taking on additional animals, hire additional animal care staff, creating a network of foster homes, and establishing additional locations in order to house animals. This is typically the only way that these organizations are able to expand their operations.
For threats, there is very little that could impact the way of these organizations to business outside of an economic recession. In many states, animal shelters are highly value given the fact that they reduce the overall cost of having the government deal with stray animals. As such, these organizations will remain in demand for the foreseeable future.
As with all organizations, and animal shelter business plan should be developed if the founder were entrepreneur is seeking to raise capital for their operations. A three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page should be developed in order to showcase the anticipated financial results of the business over this period of time. In many cases, a full demographic analysis should also be developed that showcases the anticipated adopter of a pet that is been with the shelter. Examination of demographics includes looking at annual household income, median household value, population density, percentage of people that own pets, percentage of people adopt pets, and related information regarding the general target market of the organization.
An animal shelter marketing plan should be developed as well given that there is going to need to be an ongoing drive in order to find homes for these animals. Most frequently, many animal shelters maintain an expansive presence on social media in order to generate interest in pets that have come up for adoption. Social media platforms including FaceBook, Google+, Twitter, and Instagram are extremely important for animal shelters given that they are able to not only showcase pets that are for adoption but are also able to use these platforms directly for fundraising purposes. As such, a founder or entrepreneur that is looking to enter the animal shelter industry should have a substantial focus on promoting their organization or business through social media platforms. A standalone website should also be developed that allows for individuals to see the entire number of pets that are available for adoption, images of pets, and related information about how an individual can acquire a pet from the animal shelter. This website should be listed among all major search engines, and a search engine optimization for may be hired so that the visibility of the website can be boosted over the life of the business.
Animal shelters serve a very important function in society given that they help animals who would otherwise have to live outdoors or face an uncertain fate without any appropriate care. Within the United States, many people love animals very much and it will continue to want to care for their well-being for the foreseeable future. Given that many families with the states are putting off having children for a significant amount of time, pets have almost become like surrogate children for couples and individuals who decided not to have children. As such, the increased wealth in the country coupled with ongoing demand for animal shelters will allow these businesses to thrive in most economic climates. Again, one of the ongoing issues that is faced by animal shelters is the fact that they rarely receive ongoing financial risk support from private investors were financial institutions. As such, a founder or entrepreneur is going to need to keep a very close watch on the profit and loss statement as well as the cash flow in order to make sure that the organization can run smoothly in any economic climate.
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Sample Business Proposals / Animal Rescue Shelter Sponsorship Sample Proposal
View Animal Rescue Shelter Sponsorship Sample Proposal
How to write your own animal rescue shelter sponsorship proposal.
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Animal Rescue Shelter Sponsorship Sample Proposal
Our records show that you recently attended a pet adoption event at Compassionate Companions and took home one of our most beloved dogs, a Sheltie we called Emma. We hope you and Emma are enjoying your new relationship and looking forward to the upcoming holiday season. As we enter the short days of winter and the holidays, our human need for companionship often intensifies. So do the needs for our animal companions, especially for those not yet lucky enough to find a forever home.
At Compassionate Companions, our need for sponsors becomes particularly acute during the coldest months, because our heating and feeding bills are high and the pet adoptions dip during inclement weather. So we hope that you can open your heart and your pocketbook on behalf of your company and your family. Compassionate Companions is a nonprofit organization that serves your community.
Your donation is fully tax deductible. We believe that donations should benefit both parties. In this proposal, we have outlined the needs, described the facilities and services your donation will support, and explained how your generosity will be recognized in our literature and community outreach programs.
Thank you for consideration. Rest assured that your generous donation to Compassionate Companions Animal Shelter will be put to the best possible use. With the help of our volunteers and the financial support of our donors, we plan to serve the animals and people in our community for the next 20 years. We need the support of people like you to keep the shelter running and we offer a mutually beneficial donor and sponsorship program.
Compassionate Companions Animal Shelter has been a fixture in the Midvale community for more than eight years. More than 40,000 animals have passed through our shelter in that time period, receiving food, shelter, and loving care. Eighty percent of them have found lifelong loving homes through our adoption programs.
As you might guess, it takes a lot of money to care for that many animals. Most of our staff are dedicated volunteers and for that we are extremely grateful. But even with the generosity of all their donated time, we still have to pay our utility bills, our food bills, and pay for medicine and supplies for all the animals in our care. The need during the coldest months of winter is especially great.
Sponsoring Compassionate Companions Animal Shelter will save the lives of thousands of innocent animals each year, and will give back to our community. We wrote this proposal to explain how you can help and describe how your generous gift will be used. Compassionate Companions offers four levels of sponsorship. The following list shows some of our most prominent sponsors in our community.
Savior Sponsorship - $10,000 or more Caroline’s Cookie Factory Strongarm Steel Products Factory Furniture Warehouse Best Big Burgers Perfect Pet Stores. Protector Sponsorship - $5000 to $10,000 Underhill Engineering Jubilette Family Trust Spencer Signage LLC WCL Wood Products Coppingham Family Restaurants. Rescuer Sponsorship - $1000 to $5000 Michael and Thelma Foster The Benson Foundation Mary Riverton Jonas Perstine I Need Ice Cream Parlor. Friend Sponsorship – $10 to $1000 Too numerous to list here.
Georgia Shaklee, our Fundraiser Financial Manager, would be happy to discuss your sponsorship at any level. When you donate at the Savior, Protector, or Rescue Sponsorship Level, your company will receive the following benefits. "Supporting the shelter has increased our visibility in the community". Advertising on our television program, internet site, and various other places Your company logo and mission statement or slogan will be viewed by thousands.
See the Visibility page for specific information. Invitation for 5-10 guests to our annual charity ball We know you’ve heard about the Paws Cause Charity Ball held every year in March. It’s one of the premiere events in Midvale, and tickets are always at a premium for this function. With costumes, games, great food, and door prizes, it’s always a sellout.
Reduced adoption fees for your employees When any of your employees adopts a pet from our facility and mentions that they work for a donor, they receive a 10% discount off all adoption fees and pet supplies. Contentment There’s no better feeling than helping an animal in need. Not only will you be aware of your good deed, we’ll make sure everyone else in Midvale is, too. Everyone in our community benefits when donors put their funds together to remove stray animals from our streets and find safe, happy homes for them.
What is social responsibility. It is the ethical obligation of an organization to the community in which it exists. At Compassionate Companions, we believe it’s our social responsibility to care for needy animals and match them with loving homes. Do you believe in social responsibility.
Would you like to show that your organization values the community as well as the profits earned there. Giving to Compassionate Companions is the perfect way to show. Your company cares about animals Giving needy animals a safe, secure environment is the best way to show this. Your company cares about people The majority of people have tender feelings toward animals.
Donations are a way to show that your organization shares these values. Your company cares about safe neighborhoods Rescuing abandoned and lost animals wandering in neighborhoods makes both residents and animals safer. Your company cares about the planet Your funds will help to provide affordable spay and neuter services to prevent future generations of unwanted animals.
Becoming a sponsor of Compassionate Companions is a visible, effective way to show you believe in social responsibility to your community. Supporting the Compassionate Companions Animal Shelter is not just good for the animals; it’s also good for you. Because not only will you have the satisfaction of knowing you’re helping animals in need, you’ll also receive the following advertising benefits. Your donor information will be seen by everyone who views our weekly adoption show on our public access television channel This show airs on Wednesday evenings from 7pm to 8 pm.
The broadcast area reaches over 75,000 potential viewers. All donors for the year are mentioned in the credits at the end of the weekly program. Your donor information will be viewed by everyone walking into our main adoption facility The giant bulletin board across from our main reception desk hosts posters featuring the names of all our donors.
Your donor information will be featured on our website Check compassionatecompanionsshelter.com donors to see a list of our current donors for the year. Your donor information may be listed in our brochures and event invitations All donations over $10,000 are listed on our handouts and invitations to special events. Donating to the Compassionate Companions Animal Shelter is a great way to support your community and our animal friends.
At Compassionate Companions, our priorities are as follows. Provide a safe, healthy environment for all animals in our care We never turn any animal away for any reason. Although we always strive to find adoptive homes for all our animals, occasionally we must provide long term care for aged, ill, or mistreated animals. Promote pet adoptions to match animals with lifelong loving homes We hold monthly adoption events at local pet stores and parks, as well as continually advertising our adoptable animals on community access television and on the internet.
Promote affordable spay and neuter programs To prevent the proliferation of unwanted animals in our community, we spay or neuter all animals that pass through our shelter. In addition, our volunteer veterinarians offer affordable spay and neuter services to low-income clients in a monthly clinic. Rescue lost and abandoned animals City streets and suburban neighborhoods are not safe environments for pets on the loose.
Whether they are temporarily lost or in need of a new home, our volunteers will pick up stray animals in our communities and care for them in our facility until they can be reunited with their owners or placed with a new family. This makes our neighborhoods safer for both pets and people. Educate citizens about responsible and compassionate care for animals Whether it’s an iguana or a kitten, our volunteers offer training and checklists so new owners can learn how to take the best care of their pet. Volunteers are available at all hours to answer questions on the phone.
Our animal shelter is located in a spacious former warehouse, which we have remodeled to include the following areas. Clinic Intake Area This area is outfitted with rooms for two veterinarians to examine and treat animals as needed. Here our volunteer vets perform neuter and spay operations, inoculate all animals, and carry out surgery and various medical care procedures to take the best possible care of our animals. Small Animal Room This room houses 60 secure, comfortable cages, perfect for guinea pigs, rabbits, ferrets, reptiles and the occasional exotic small animal we care for.
Bird Room This small room houses 20 cages suitable for birds of all sizes. Cat Colony Room This room can accommodate up to 30 cats that enjoy being around other cats. Cat Adoption Room This room contains 32 cages for those cats that prefer their own private space. Cat Get Acquainted Room This room is set up to introduce families to potential pets in a calm, secure area.
Dog Runs We have 50 dog runs that can be reconfigured to handle dogs of all sizes. The fronts of the dog runs are glass, allowing visitors to view and select dogs for adoption. All dog runs have 24 hour indoor outdoor access. Dog Get Acquainted Room This room is set up to introduce families to potential pets in a calm, secure area.
Dog Get Acquainted Room This room is set up to introduce families to potential pets in a calm, secure area. Volunteer Lounge and Lockers We couldn’t survive without our volunteers. This is the space where they can take a break, eat their meals, and securely store their belongings. Storage Prep Rooms In this area, we store all our pet food and medications, bedding and cleaning tools.
Exercise Yard We have a large exercise yard for visitors to try out their prospective dogs on leashes. In addition to our main facility described above, we sometimes take in large animals that are cared for by volunteers on local farms. Compassionate Companions Animal Shelter is a nonprofit organization.
The shelter was originally funded by a generous posthumous donation from Perri and Michael Michener in 2005 and set up by their daughters Vera and Jessica to house dogs that needed a home. In 2008, we expanded to include cats and other animals in need. Although the Michener family no longer runs the shelter, they are still generous supporters and enthusiastic advocates for animals who need our help. We never turn away any animal for any reason.
Our mission at Compassionate Companions is to care for every animal in need and to match pets with forever homes. "We never turn away any animal for any reason". We’ve been doing that for eight years now, and have served over 40,000 animals in need.
With the help of our volunteers and the financial support of our donors, we plan to serve the animals and people in our community for the next 20 years. Stop in to donate, visit, volunteer, or adopt a new pet. We are honored to have the following dedicated people on our staff. Suzanne Pollett Director - Suzanne has successfully run three other animal shelters in our state.
She knows how to bring volunteers, donors, and paid experts together to help animals in need. Colin Graham Adoptions Coordinator - Colin is an expert at matching adoptive families with their perfect pets. David McGee Facilities Manager - David keeps our facilities light, bright, clean and comfortable for both animals and people. Georgia Shaklee Fundraiser Financial Manager - Georgia oversees our budget, applies for grants, and organizes and holds fundraising events that keep our bank account in the black.
Noreen Kraus Volunteer Coordinator - Noreen recruits, schedules, and motivates our many wonderful volunteer staff members. Volunteers Our shelter could not function without our many volunteers. We average 20 volunteers at any one time. They answer the phones, set up adoption meetings, care for our animals, and keep our facilities clean.
We always have openings for volunteers, so if you know any animal lovers who would like to help out, send them our way.
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How to Write a Business Plan for an Animal Shelter
The decision to open an animal shelter is one that cannot be taken lightly. While your love of companion animals is probably the motivating factor, you must consider all of the business ramifications before taking the first step. The best way to do this is to research your ideas thoroughly and write your business plan. Begin with a mission statement and include your explanation for need, how you will operate the shelter, your marketing plan and a financial projection.
Base your decision to open a shelter on the demand for adoptable pets in your area. Most government-run shelters will euthanize animals if they are over-crowded, so there are usually companion animals available for rescue. Transporters routinely carry these unwanted pets to rescue groups in states where there are shortages of adoptable pets. See if there are other rescue groups in your area and determine if your community can support another. You must find an accessible location and decide on convenient operating hours. If a good location is not available, consider starting your shelter with foster caretakers, who care for the pets until adoption. Even if you do not start with a physical shelter, you might wish to have a storefront to showcase your animals.
Shelter Decisions
Your first decision is whether to have dogs and cats or just one species. If you rescue dogs, you must decide whether to accept all breeds or only certain breeds. If you decide to operate a no-kill shelter, as most shelter owners do, you must decide how many animals you can accept. When you plan your shelter, think about your space requirements. You need room to separate dogs and cats. You will need a utility room for caring for animals and washing bedding, towels and pets. You will also need a quarantine room for sick animals.
While you should have no trouble obtaining animals for adoption, you must plan how you will get them to adopting families. Collaborate with your local animal control officers, pet stores and veterinarians. Think of events such as Best Friends “Strut Your Mutt” or other community events where you can showcase your adoptable pets. Make arrangements with pet stores to hold adoption events. Connect with scout troops and other community organizations who donate time to help you spread the news about your new shelter.
Caring for animals is expensive, which is why many rescue groups start small and work from home with the help of several foster caretakers. You will have legal expenses, including licensing required by your city and state and application fees for your non-profit 501(c)3 incorporation. If you have a physical facility you will have rent, utilities and maintenance bills. The animals will need food, veterinary care and training to make them more adoptable. Most rescue groups depend heavily on volunteers, but you will have to pay the veterinarian and a trainer if you use one.
Explore how you can obtain funds from grants and donations. Talk to local pet stores about discounts or donations of food and other supplies. In addition to money from donations, you can obtain revenue from adoption fees. Estimating the cash flow coming from adoptions may be tricky, because it depends on how long it will take to find their forever homes. You should gather enough information for you to prepare a three-year financial projection.
- ASPCA: Start a Shelter
- Gaebler: Opening an Animal Shelter
- Maddies Fund: Getting to No-Kill
- Best Friends: Best Friends Animal Society
- Maddies Fund: Maddies Fund
Thomas Metcalf has worked as an economist, stockbroker and technology salesman. A writer since 1997, he has written a monthly column for "Life Association News," authored several books and contributed to national publications such as the History Channel's "HISTORY Magazine." Metcalf holds a master's degree in economics from Tufts University.
Image Credit
George Doyle & Ciaran Griffin/Stockbyte/Getty Images
How to Start an Animal Rescue Business
Animal rescues do incredibly important work within their communities. They free animals from abusive situations and help liberate stray pets that have been cast out onto the streets. They educate consumers in the region and work to properly place animals with new, loving homes. Rescues are dedicated to ensuring no healthy animal is euthanized and that the sick and wounded receive the treatment they deserve. Every animal rescue’s mission is to ensure those without a voice are heard.
Ready to form your LLC? Check out the Top LLC Formation Services .
Learn how to start your own Animal Rescue Business and whether it is the right fit for you.
Start an animal rescue business by following these 10 steps:
- Plan your Animal Rescue Business
- Form your Animal Rescue Business into a Legal Entity
- Register your Animal Rescue Business for Taxes
- Open a Business Bank Account & Credit Card
- Set up Accounting for your Animal Rescue Business
- Get the Necessary Permits & Licenses for your Animal Rescue Business
- Get Animal Rescue Business Insurance
- Define your Animal Rescue Business Brand
- Create your Animal Rescue Business Website
- Set up your Business Phone System
There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your animal rescue business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Exploring your options? Check out other small business ideas .
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
How much can you charge customers?
What will you name your business.
Luckily we have done a lot of this research for you.
What are the costs involved in opening an animal rescue business?
To keep costs at a minimum, many rescues choose to forego a housing facility. They rely on foster volunteers to house each rescued animal and host fundraising events at local businesses. Rescues provide all medical care, medicine, and food. As the rescue begins to grow, it may be necessary to open a small office where staff can handle administrative duties. Administrative staff, veterinarians, and other medical care providers will comprise the largest portion of your budget.
Additional start up costs include:
- Non-profit certification
- Legal fees to ensure your rescue is set up properly
- Shelter management software
Should you decide to invest in a facility to house your rescues, The Humane Society recommends ninety to one hundred square feet per dog and forty-five to fifty square feet per cat. Your space must include enough land for the animals to get out and stretch their legs, as well as several comfortable rooms for potential adopters to meet with the animals they’re considering for adoption.
While these costs can add up quickly, there are many fundraising and grant options available. Contact a local attorney to assist you in setting up your non-profit and filling out any necessary paperwork. Additionally, The Humane Society’s Animal Sheltering Program is a great resource for those exploring grant options.
What are the ongoing expenses for an animal rescue business?
The Humane Society estimates ongoing expenses of $110,000 annually. This includes veterinary care, food, supplies, training events, legal fees, insurance, advertising, volunteer recruitment, and key staff member payroll.
Who is the target market?
Your direct target market is any individual and/or family that is looking to adopt the types of animals you rescue. In this industry, you must also appeal to those interested in animal advocacy on a deeper level. Animal rescue is a community effort; it is your job as the rescue leader to ensure you and your staff work to attract individuals and businesses that support your cause.
How does an animal rescue business make money?
Animal rescues charge a fee for each animal they place in a new home.
Adoption fees vary according depending upon the type of animal, veterinarian costs, and region. The Animal Foundation offers the following pricing as a guideline only:
Dogs: $125 - $250
Cats: $25 - $50
Horses: $250 - $500
Birds: $10 - $200
Rabbits, hamsters, ferrets, etc: $25 - $75
Reptiles: $5 - $100
How much profit can an animal rescue business make?
Animal rescues typically find the most success and funding by establishing themselves as a non-profit. Key staff is awarded a fairly significant income, defined by the number of animals saved each year. However, most funding and fees are funneled back into the business.
How can you make your business more profitable?
To generate more profit for your business, consider selling merchandise such as t-shirts, koozies, leashes, pet food, and other items adopting parents might need. If a member of your staff is educated in dog training, offering classes would also prove beneficial. Additionally, if space allows, your rescue should also consider offering grooming services.
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Animal Rescue Business Name Generator
If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.
When registering a business name , we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability .
It's very important to secure your domain name before someone else does.
Find a Domain Now
Powered by godaddy.com, step 2: form a legal entity.
The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your animal rescue business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Have a Professional Service Form your LLC for You
Two such reliable services:
You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
- Sole Proprietorship vs LLC
- LLC vs Corporation
- LLC vs S Corp
- How to Start an S Corp
- S Corp vs C Corp
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
Besides being a requirement when applying for business loans, opening a business bank account:
- Separates your personal assets from your company's assets, which is necessary for personal asset protection.
- Makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.
Open net 30 accounts
Net 30 accounts are used to establish and build business credit as well as increase business cash flow. With a net 30 account, businesses buy goods and repay the full balance within a 30-day term.
NetMany net 30 credit vendors report to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.
Recommended : Read our best net 30 vendors , guide and start building business credit.
Get a business credit card
Getting a business credit card helps you:
- Separate personal and business expenses by putting your business' expenses all in one place.
- Build your company's credit history, which can be useful to raise money later on.
Recommended: Apply for an easy approval business credit card from Divvy and build your business credit quickly.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Make LLC accounting easy with our LLC Expenses Cheat Sheet.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate an animal rescue business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources .
Certificate of Occupancy
An animal rescue business is generally run out of a shelter or kennel. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location :
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an animal shelter business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location :
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your animal shelter business will be in compliance and able to obtain a CO.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance .
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
Recommended: Learn what business insurance for your Animal Rescue Business will cost.
Business Insurance for Animal Rescue Business
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.
Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market an animal rescue business
As mentioned, this work requires the support of the entire community. As part of your marketing efforts, hold a public meeting. Clearly define your organization’s goals and how you hope to give back to the community. As a non-profit, you will need to build a board of directors. Make sure every member of your board is equally as passionate about your cause and possesses the skills necessary to help further the business’ mission.
Build the foundation of your marketing and fundraising efforts by compiling a mailing list of you and your board members’ animal-loving friends. Keep in regular contact, via mail and/or email. Educate your readers on who is involved in the rescue and what your mission is. Create flyers and post them at vet clinics, pet supply stores, groomers, and local businesses. Notify the media of all community events and keep them apprised of your rescue’s accomplishments. A well-maintained website will also be critical to your businesses success.
How to keep customers coming back
While every entrepreneur’s goal is to generate an income, animal rescue owners do not consider this their primary mission. With saving animals your top priority, it’s important to always keep in mind quality is more important than quantity. Never take on more than your rescue can afford to, both time-wise and financially. Every animal should receive quality care and no animal should be adopted out unless they are healthy or currently in treatment. Be open and honest about any behavioral issues and make sure that every adopter knows your rescue will accept any returned animals without any questions.
Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business .
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides , the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .
Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Recommended Business Phone Service: Phone.com
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
Start a Animal Rescue Business in your State
- Connecticut
- District of Columbia
- Massachusetts
- Mississippi
- New Hampshire
- North Carolina
- North Dakota
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- West Virginia
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Is this Business Right For You?
Have you always had a soft heart for animals? Do you feel passionate about raising awareness for animal advocacy? Are you the friend that is always saving injured animals or helping others find their four-legged “perfect match”? If you answered yes to any of these questions, starting an animal rescue may be the business venture that best suits you.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
Entrepreneurship Quiz
What happens during a typical day at an animal rescue business?
The specifics of your day-to-day routine will vary, depending upon what types of animals you rescue, the condition they are in upon intake, and the adoption process your rescue implements. Your daily tasks will include, but are not limited to:
- Visit shelters within the community to identify animals in need. Communicate with shelter volunteers regarding each animal’s specific needs and fill out necessary paperwork for release.
- Work with local veterinarians to ensure each new rescue animal receives a complete evaluation, as well as any necessary treatment.
- Plan and host adoption events in the rescue’s region. This is a great way for the rescue to gain exposure and for animals and potential adopters to meet.
- Perform home visits to ensure animals are being adopted out to qualified adopters. Many rescues require that each potential adopter fill out an application that includes references and current veterinarian information. All information must be verified.
- Plan and host fundraising events. Many rescues rely heavily on volunteers and donations, funneling a majority of their earnings back into helping animals.
- Check on rescue animals that are currently up for adoption. Provide medical care, transport, feed, and clean cages.
- Network with other animal advocates in the community. These relationships are critical to your business’ survival. An open line of communication should be maintained at all times to ensure the best care and affordable rates.
Some rescues specialize in felines and canines, while others work only with farm animals. Some rely solely on foster homes, while others have a facility that houses rescues awaiting their new home. During the planning phase of your business’ development, explore all of your options. Research to determine what is most critically needed in your community. Once you have defined the parameters of your organization, you can begin to develop a business plan around that, reaching out to those that are most equipped to assist you in your endeavor.
What are some skills and experiences that will help you build a successful animal rescue business?
Building a successful animal rescue requires patience, people and animal skills, and a genuine passion for animal advocacy. Since your success will rely heavily fundraising, volunteers, and the rescue’s notoriety in the community, it’s important that your team possess strong fundraising and networking skills.
While the animal rescue industry is an honorable career, it is important to remember that this is a business. Therefore, knowledge in business administration and bookkeeping is also recommended. Aspiring rescue owners are urged to volunteer at local shelters prior to taking on this responsibility. This will provide invaluable information regarding how a successful rescue operates. It will also help prepare you for the disappointment that comes with working in this industry. Not every animal can be saved and animals will be lost along the way. For the sake of all animals that come both before and after, owners must keep a clear and level head, channeling all energy into the positive work you do.
What is the growth potential for an animal rescue business?
According to a recent IBIS World report, annual revenues from this industry have grown to over $600 million. Six to eight million dogs and cats are rescued in the United States each year. These numbers do not account for the various other animals rescued annually. Awareness regarding abuse, neglect, and euthanasia continues to rise, solidifying this industry’s expected growth over the next decade.
Not sure if an animal rescue business is right for you? Try our free Business Idea Generator and find your perfect idea.
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Take the Next Step
Find a business mentor.
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting an animal rescue business?
The animal rescue industry is a very tight knit community. Experienced rescuers offer the following advice:
- To find success in this line of work, it’s important that you start your research prior to opening the business. Talk to others within the community and ask the important questions. What animal rescue needs are not currently being met? What needs are currently met and are in danger of over saturation? How could your organization meet these needs?
- Learn everything you can about non-profits and what it takes to manage such an operation. Consider taking a few business courses on the subject or hiring a professional.
- If you plan to open a shelter, the animals will be reliant on you for everything from food, water, and shelter, to veterinary care, psychological needs, and training. Make sure you have the proper resources available 24/7.
- You will be approached to take in animals often. Avoid overcrowding - every one of your rescues it at risk when there is not enough space for everyone.
- Carefully consider and define your rescue’s euthanasia policies. Have a written policy and make sure every staff member is properly educated.
- Click here to gain valuable insight into how to start IRS 501(c)(3) tax-exempt status.
- To remain abreast of industry developments, consider attending animal-related conferences and reading periodicals. The No-Kill Conference is highly recommended
How and when to build a team
Unlike many start up businesses, an animal rescue cannot be managed by one person. Build a qualified, passionate group of individuals who are dedicated to supporting each other and the animals you are advocating. Carefully select each individual based on their skill set and what they are able to contribute to the organization’s mission.
Once you have hired your key staff members, make sure everyone is clear on the organization’s mission and policies and procedures. Both initial and ongoing training is critical.
Get more ideas with our Business Ideas Generator .
Check out our How to Start a Business page.
Sign up at the Business Center to access useful tools for your business.
Useful Links
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- Business Name Generator
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Real World Examples
- Hearts of Hope Dog Rescue
- Detroit Dog Rescue
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Nonprofit Business Plans
Did you know each of these plans was created in LivePlan? Learn More
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Policy & Legal Nonprofit Business Plans
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Technology Nonprofit Business Plans
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If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.
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Homeless Shelter Business Plan Sample
DEC.22, 2016
Do you want to start a Homeless Shelter business plan?
Do you want to establish a homeless shelter business? Well, whatever the scope or domain of the business, good planning in the initial stages is a must. Starting a non-profit business like a homeless shelter is no easy feat. However, if you spend significant time in the initial planning phase then it can be much easier for you.
Every business needs a sample of a strategic plan to get started. So, if you want to learn how to write a business plan for a homeless shelter, you must look through all the necessary details. To help you, we will be showing a business plan for Rest&Peace, a homeless shelter startup.
You can develop a business plan for a homeless shelter by reading relevant examples and collecting information about your target market. For developing a homeless shelter business, guides like property management business plan can also be helpful.
Executive Summary
2.1 about the business .
Rest&Peace will be a homeless shelter started by Penny Holmes and Jack Dawson. The business aims to provide a safe space for homeless people where they can rest to sustain themselves. It will offer many services such as free resting places, meals, and cleaning supplies along with guidance and connections to get jobs and deal with legal issues.
2.2 Management of Homeless Shelter Company
A non profit homeless shelter business plan will be different than any other business plan. Many approaches are necessary to be taken to ensure the successful working of a non-profit. Therefore, Penny and Jack went through every single sample homeless shelter business plan they could find.
A homeless shelter business plan needs to include logistic, technical, and human resource planning. Opening a franchise business that is focused on the rehabilitation of homeless people, the planning can be a bit different. However, for general info and market trends, you can refer to this homeless shelter business plan sample.
2.3 Customers of Homeless Shelter Company
In addition to boarding traditional homeless, Rest&Peace will also cater to people who need a place to stay for a while to get back into health and take care of themselves. For this purpose, the company will be partnering with many investors to sustain itself. Some categories of these customers will include:
- Homeless People
- Government Fund Institutions
- Philanthropists
- Educational Facilities
- Employment Agencies
2.4 Business Target
The target of the business is to provide a dynamic recovery program for people who have the talent and determination but not opportunities. The achievement metrics that we want to attain will include getting at least 60% of the people who pass through the system rehabilitated.
The financial targets we want to achieve within the first 3 years are demonstrated below
Company Summary
3.1 ownership & management of company.
Penny Holmes and Jack Dawson will be the owners and managers of Rest&Peace. Both of them worked together as partners in a law firm and both had aspirations to create an organization that would help people and that is self-sustainable.
3.2 Company History
Penny noticed that most non-profits were only helping people in certain situations and many people who needed help stood ignored. Jack realized that most people were willing to work for making their life better but they could not afford residence within their salaries. Therefore, Jack partnered with potential investors to establish Rest&Peace and fill the gaps in the market.
3.3 How the Homeless Shelter company will be started
Step1: Identify Gaps
The primary step in setting up a homeless shelter is to look into the market and find what the current businesses are lacking. This can better be done by developing a sample business plan for a homeless shelter that outlines the comparison. So, if you are wondering how to start a homeless shelter business, going through a business plan and developing your one is the way to go.
Step2: Plan Your Solution
Once you have identified the gaps in the market and have learned how to open a homeless shelter , you should move to the next step. The next step is to create a strategy to provide adequate solutions to the problems you identified.
Jack saw that there was a need for dynamic recovery programs and asked himself how can I start a homeless shelter that will train people to sustain themselves? In this business plan, you can see how Jack developed his marketing, financial, and personnel plan to execute the business. You can also study hotel business plan for more understanding.
Step3: Get Funding
After you have learned how to open up a homeless shelter, the next step is to get funding. It is because a business like this cannot stay operational without significant funds. So Jack and Penny set out to approach as many organizations as they could to obtain funding for Rest&Peace.
Step4: Develop Awareness
A non-profit organization looking to help people is of no use if its target customers don’t know about it. Therefore, Penny and Jack will start awareness campaigns at least two months before the opening. Social media managers will be hired and other sales strategy ideas will be implemented.
Step5: Find a Location
Your homeless shelter should be located in a place where homeless people could easily approach it. Penny and Jack decided on a three-story building to offer as much space as possible.
Before starting a homeless shelter, it is necessary to figure out what you will be offering to your customer. This will not only help you present a good homeless shelter business plan to your investors but also organize the resources you need.
You can learn a lot about how to run a homeless shelter once you know what you will be offering to your customers. You can go through related plans like a home inspection business plan or something that resonates with your services and business ideas.
Penny and Jack decided that as they were still learning how to start a homeless shelter, they would provide a few basic services in the beginning. So, if you are looking at how to start a homeless foundation, you can get help from the following list of services offered by Rest&Peace:
- Rooming Service
We will provide basic living and rest spaces for homeless individuals who are still gaining education or learning a skill to get employment. The supplies will be obtained from businesses as well as investors.
We will also provide three meals a day for people who come in looking for a place to stay for a few days. Meals will be provided to those as well who are committed to working with us to help in the preparation of at least one meal a day.
- Employment Opportunities
Rest&Peace will also provide employment opportunities to homeless folks. These opportunities will come from our investors and the companies who will invest in the setup for getting labor. However, these companies will be vetted by us to ensure good working conditions.
- Rental Clothes and Clean-Up Areas
We will also provide rental clothes and clean-up areas where people can come and make themselves presentable for interviews.
- Rehab Services
We will help people find a living space suitable to their income and requirements so that they can be rehabilitated back into society.
Marketing Analysis of Homeless Shelter Company
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Running a homeless shelter requires constant vigilance and marketing so that you can raise awareness about your services. Penny and Jack knew that starting a homeless shelter would require a very focused marketing strategy to gain investors. So, they decided to invest a good amount of time in developing the business plan for a homeless shelter .
They learned as much as they could on how to create a homeless shelter. And then they set out to open a homeless shelter named Rest&Peace. So, if you want to know how to build a homeless shelter and market it efficiently, you can look into the marketing plan for Rest&Peace.
5.1 Market Trends
According to IBISWorld, the homeless shelter business was growing at a rate of 0.9% in the past 5 years before it took a hit due to COVID. There are about 11000 community houses, but the number is declining because these places don’t have a source to sustain themselves. Therefore, if you’re wondering how do I start a homeless shelter, you should also focus on figuring out ways to sustain your business.
5.2 Marketing Segmentation
The customers and investors of Rest&Peace are divided into the following groups:
5.2.1 Homeless People
We will be serving homeless folks who are looking to improve their lives and looking for jobs.
5.2.2 Government Institutions & Philanthropists
Organizations and people that fund rehabilitation projects are expected to be a target group. They would not be availing of our services, but they would be referring the roofless to us and providing funding.
5.2.3 Educational Facilities
We will have contracts with educational facilities to provide vocational training and courses to individuals who don’t have a marketable skill but who want to learn. These efforts will be funded by government funds and philanthropist contributions.
5.2.4 Employment Agencies
We will have contracts with employment agencies that will be interested in employing homeless people and funding our ventures.
5.3 Business Target
While building a homeless shelter, Jack had the following business targets in mind:
- To establish an all-rounded community service and rehab center for struggling or homeless people.
- To expand the services to other states across America.
- To help with the rehabilitation of at least 30% homeless community of New Orleans.
- To help at least 80% of people passing through the system with rehabilitation.
5.4 Product Pricing
Our customers will not have to pay for our services in any shape or form. Therefore, the pricing strategy as given in mortgage lender business plan cannot help us. All the costs will be covered by investors and collected funds, along with our commissions for contracts.
Marketing Strategy
Starting a homeless shelter home needs consistent contributions and investments. And investments to start a homeless shelter are not so simple to come by. Jack and Penny, while learning how to open a shelter for homeless, realized that constantly approaching new investors was key. So, along with keeping their current investors up to date, they also approached other investors such as those who provided funds for home inventory business plan and other opportunities.
If you want to learn how to open a shelter home, you can look into the marketing analysis below. It will guide you in developing a sales strategy for your own business. In this blog on how to start a shelter home, we will also list the sales forecast for three years.
6.1 Competitive Analysis
- We are a self-sustained business and do not require any financial contribution from the people we’re helping.
- We not only provide short-term care but also guide long-term rehabilitation efforts.
- We will provide employment opportunities.
- We will provide better facilities than our competitors.
6.2 Sales Strategy
- We will start marketing via Google Ads and social media sites a month before the launch to get contributions.
- We will constantly approach investors for funds.
- We will provide quarter-year updates to all of our investors.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
Personnel plan
A homeless shelter business plan must also include the details of employees and salary structure. If you are starting a homeless shelter for women, you should focus on hiring more females than males. Besides, you must ensure that you hire compassionate and friendly people.
If you want to learn how to get a homeless shelter started, you can take guidance from here. Here we are providing the list of employees made for Rest&Peace.
7.1 Company Staff
- 2 Professional Cooks
- 6 General Cleaners
- 1 Web Developer/ Mobile App Developer to manage online sites
- 2 Sales Managers to manage advertisements
- 1 Accountant
- 1 Receptionist
7.2 Average Salary of Employees
Financial plan.
You might be wondering how much it costs to start a homeless shelter . The best way to figure out the financial requirements of the business is to develop a financial plan.
A financial plan helps sustain a business and identify ways to increase profits. Developing a financial plan for a home shelter business is going to be an entirely different process than making one for the usual businesses. Since investments are unpredictable and non-recurring, the planning for cash flows and profit projections can be complicated.
After Jack had learned how to open a homeless shelter, he decided to hire a financial analyst to get an accurate financial plan. Here we’re providing the detailed financial plan made for Rest&Peace that you can follow to create a financial plan for your business.
8.1 Important Assumptions
8.2 break-even analysis.
8.3 Projected Profit and Loss
8.3.1 profit monthly.
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
8.5 Projected Balance Sheet
8.6 business ratios.
- How do I start a homeless shelter business plan?
Opening a homeless shelter requires you to go through not only business plan for homeless shelter but also other plans like a property preservation business plan for guidance and planning. After studying these business plans thoroughly, you will be able to start writing one for your startup.
- How to write a business plan for a homeless shelter?
You can learn how much is needed to build a homeless shelter and other details by developing a homeless shelter business plan. To create a business plan, you can follow the steps mentioned in this sample
Download Homeless Shelter Business Plan Sample in pdf
OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.
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Comments (4)
We always needs emergency shelters for disaster relief, but shelters for the homeless should be long term and in either lockable cubicle rooms or tiny houses. This works best. Thank you for your business plan. It helps put availability to create a shelter out there on the net.
Thank you for your comment. If you need assistance in writing your business plan please contact us by email: [email protected] or call us at USA +1-619-727-5304, UK +44-203-318-1069, Canada +1-613-699-7822, Australia +61-385-956-735.
your idea is amazing and was really helpful to me
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Families with children make up 30% of the homeless population.
In california 161,000 people are homeless on any given night., at risk of losing your housing due to covid.
Henry was referred to SHELTER Solano as a young man who lacked discipline, and has been homeless on and off since 2011. His case manager helped him focus and gain control of his emotions and tendency to self-medicate. As he progressed through our program, our employment services improved his job readiness so that he could secure a good job with advancement opportunities.
Meet Courtney
Fleeing her abuser in Utah, Courtney came to live with extended family in California to start a new stable life for her two children. For eight months, she tried to juggle irregular work as a ride-share driver and a stressful living situation. Courtney frequently stayed in hotels to minimize the impact of that stress on her children, but sometimes was forced to sleep in her car when money ran out.
Meet Trisha
Trisha is a Veteran who served in the U.S. Navy. Due to a combination of factors, she struggled with substance abuse. She was unable to perform her duties, and later released from the Navy with an Honorable discharge.
Meet Robert
Robert is a 75-year-old, honorably discharged U.S. Airforce Veteran who came to SHELTER Solano in March of 2022. With his own persistence and the help of his SHELTER Solano case manager, he was able to corroborate his service, and started receiving VA health care services and benefits.
P.O. Box 5368 Concord, CA 94524 1.925.335.0698 [email protected]
Currently serving Contra Costa, Solano and Sacramento counties.
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Our 29th golf tournament and reception to support the homeless takes place Monday, April 17, 2023.
Register at shelterinc.org/swing23
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Our orientation process is watching a video explaining the purpose and activities of TVAR.
Our goal is to provide an overview of our volunteer opportunities so you can decide if volunteering with TVAR is a good fit for you.
The general public and members of the National Charity League (NCL) are requested to watch this orientation video.
Below are the links to more details on our programs.
On the detail pages there will be a link to register on our volunteer portal (except Teen-Junior). Registering will allow us to get in touch with you to discuss your volunteer interests.
Thank you for considering volunteering for Tri-Valley Animal Rescue (TVAR).
Dog & Puppy Fostering
Kitten fostering, bottle baby kittens.
East County Animal Shelter (ECAS) Socialize - Buddy Sessions
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Ages 13 - 17 Orientation Required
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Sherman Oaks Pet Shelters
Are you having trouble finding a particular breed of dog or cat in Sherman Oaks?
Well, you don’t have to worry anymore. Pet Shelters is offering you one of the most extensive pet shelter directories on the internet. With our help and support, you will be able to locate every pet shelter in Sherman Oaks. We offer the most comprehensive directory of pet shelters in Sherman Oaks.
When it comes to pet adoption, many people prefer private breeders because they are unable to find a reliable shelter in Sherman Oaks. You may also visit local shelters in Sherman Oaks and adopt the pet that you like. It will not only cost you less but it will also help save an innocent life.
Thousands of pets are abandoned by owners every year. These pets end up on roads where they get in accidents or catch diseases. Many of these pets die from starvation, waiting for someone to show mercy. The pets that are found on roads are rescued by animal shelters, which are then put up for adoption.
By adopting one of the pets from a shelter in Sherman Oaks, you will help make space for more abandoned pets in the shelters. You will also give a new life to a pet that could’ve been euthanized.
Sherman Oaks CA 91413
Our mission, originally, was to end the continual cycle of reproduction and suffering of the cats/kittens living at a hoarder's property - one block over - on Leadwell Street. It was a daunting task but we believe they have all finally been spayed/neutered and given proper veterinary care. I rescued and removed over 78. As long as there are no more kittens being born at this location, I can b
Sherman Oaks CA 91423
Animal Hope and Wellness Foundation is a registered 501(c)3 non-profit organization focused on rescuing abused and neglected animals - locally, internationally and throughout the Asian Dog Meat Trade - rehabilitating them and finding them their forever homes. We embrace compassion, education and legislation to guide hearts and minds toward a brighter future for animals.
Funded entirely by private grants and donations from individuals who love animals - wonderful people like you - CARE rescues at-risk dogs and cats without regard for their health status, age or adoptability. Some come from public shelters who call us asking us to take in an animal who is at the 11th hour before euthanasia. We seek responsible homes for them but we have no time limits. Whether it
Camp Cocker Rescue is an animal rescue group with a focus on cocker spaniels in high kill shelters. Cockers as a breed are prone to chronic medical problems and often end up in shelters due to no fault of their own. Our mission is to take on dogs with health conditions that require vetting and costly medical procedures, get them the proper care and find them loving forever homes.
Our mission is to save the lives of abandoned, abused and neglected cats and dogs by providing shelter, care, and medical treatment. We provide these services to homeless animals through rescue, adoption, adoption events, and community outreach. We also promote spay/neuter and the importance of making a lifetime commitment to companion animals. Our goal is to help Los Angeles become a no-kill city
Death Row Dogs Rescue is a 100% all-volunteer, NO-Kill rescue 501(c)(3) nonprofit organization. We are run solely by volunteers who dedicate their time and resources to rescuing homeless pets from the streets and animal shelters who are often moments away from being euthanized. We provide housing, medical care and training to these neglected, abused and often severely injured animals.
Sherman Oaks CA 91403
Evidence of Love Animal Care is a 501(c)(3) non-profit animal welfare organization dedicated to creating happiness in evidence animals living in city and county animal shelters by placing them with loving forever families. Evidence animals are a special group of animals that tend to get overlooked by the general public because they are not easily adoptable due to their legal situation. With the
New Life Rescue is a unique, community-based organization dedicated to saving the lives of companion animals who are abandoned on the streets, languishing in the shelters, or left behind when their guardians lose their homes to foreclosure or other unforeseen tragedy. Guided by aspirations of a time when every animal has a loving, forever home, we pursue the mission with kindness, compassion and a
Sherman Oaks CA
Purrfect Solutions is a small, volunteer-led organization founded on June 10, 2000. We rescue and adopt out homeless cats and kittens, providing care including, but not limited to, spaying/neutering, testing, vaccinating, and cuddling. Purrfect Solutions is led by Patricia Winters, who has devoted more than a decade of her life - and home - to rescuing cats in the San Fernando Valley. A true Holly
My name is Elizabeth "Elle" Wittelsbach. I am the Founder Strangest Angels Animal Rescue. I have always had a deep compassion for and connection to animals since I was a child. I am honored to be an animal rescuer. I call My rescue Strangest Angels because I rescue anything with a pulse and I will do it in my favorite dress. Although I try and help all kinds of animals, in all kinds of s
Pet Resources
- Reasons to Adopt Pets from a Pet Shelter Pets in animal shelters need a home. Adopt a pet from a pet shelter by locating it through our pet directory.
- People Food: Do’s and don’ts for sharing your plate with your canine No matter how cautious you are it is possible your dog can find and swallow something he shouldn't.
- Dental Care for Cats & Dogs: Should I brush my pet’s teeth? If so, how? Learn about the right tools to use, when to start, how often to brush, and how to make the teeth cleaning process fun for you and your pet.
- Adopting or Fostering - Which One is Right for You? Adopting or Fostering - Which One is Right for You?
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Sample Business Plan . 1.0 Executive Summary *Rescue Group* is a nonprofit 501(c)(3) volunteer-based animal welfare organization dedicated to rescuing homeless dogs and cats from overcrowded shelters. By working with a network of volunteer advocates, foster caregivers, local veterinarians, trainers and shelters, *Rescue Group*
Rescue Group Best Practices: creating a budget and business plan As a tax-exempt organization, you are required to stay in good standing with the IRS. This means annually filing a 990, 990-EZ or 990-N tax return with the IRS, in addition to fulfilling any local and state requirements.
The "Business" Of Saving Animals But First, Create A Needs Assessment Elements of a Non-Profit Strategic Plan Cover Page Table of Contents Executive Summary History Your Organization's Structure Your Organization's Mission, Vision, And Values Your Organization's Master Plan Your Organization's Objectives Your Organization's Signature Programs
Animal Shelter Operational Guide: Strategic Planning Strategic planning is critical for organizations that want to thrive, not just survive, especially during challenging times. This guide goes through the steps involved in the planning process and explains why organizations should plan and cases when they should not plan. Download (120.1KB PDF)
The structure of your animal shelter as a private facility or a nonprofit organization helps identify the funding you must go after, such as grants, donations, taxes or user fees. Explain how...
Our strategic plan consists of 5 goals that reflect our vision, our mission, and our values. ... Shelter Tours; Student Community Service; Student Service Clubs; Partnerships. Pet Partnership Program; ... We rely on the generosity of animal lovers to do our work and are not a chapter or affiliate of The Humane Society of the United States or ...
Our purpose driven non-profit business plans include: An overview of your organization's goals and objectives A research based analysis of your community's needs A detailed explanation of the products or services your animal rescue plans to make available to your community An overview of your animal rescue's strategy
Below are three sample plans to help guide you in writing a nonprofit business plan. Example #1 - Kids Are Our First Priority (KAOFP) - a Nonprofit Youth Organization based in Chicago, IL Example #2 - Church of the Sacred Heart - a Nonprofit Church based in St. Louis, MO Example #3 - Finally Home - a Nonprofit Homeless Shelter in Los Angeles, CA
Your nonprofit business plan must include the type of nonprofit you are. For example, a 501 (c) (11) is a Teacher's retirement fund association. It gets quite specific, so make sure to mention what kind of need you focus on according to the established nomenclature. Your team
The Animal Shelter Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Animal Shelter business.
Animal Services Strategic Plan POLICY DIRECTION and GOALS HIGH PRIORITY 1. 2. 3. Improve ability for staff to locate animal owners and reduce the average length of stay at shelter Staff Recommendation: Require microchipping of animals released from the Shelter (excluding rescue). Task Force Goal: Develop an implantation plan, schedule and ...
a need for an organization that would provide shelter to homeless animals. The Humane Society is considered a "no-kill" shelter. The "no-kill" policy ensures that animals are not euthanized just to make room for other animals. Since its inception, the Beltrami Humane Society has helped over 10,000 animals with a second chance at life.
The Animal Rescue Shelter Sponsorship Sample Proposal is an example of a proposal seeking sponsorships and donations for an organization that helps animals. This is a good example to follow for anyone seeking funding, donations, or support for a non-profit organization. Anyone seeking funding, donations, or support for a non-profit organization.
The animals will need food, veterinary care and training to make them more adoptable. Most rescue groups depend heavily on volunteers, but you will have to pay the veterinarian and a trainer if...
Start an animal rescue business by following these 10 steps: Plan your Animal Rescue Business Form your Animal Rescue Business into a Legal Entity Register your Animal Rescue Business for Taxes Open a Business Bank Account & Credit Card Set up Accounting for your Animal Rescue Business
Technology Investment Business Plan. Nonprofit organizations have a unique set of needs and requirements. That's why these sample business plans for nonprofit organizations and social enterprise businesses can help you get started on the right foot. If you're looking to develop a more modern business plan, we recommend you try LivePlan.
Sample Business Plan . 1.0 Executive Summary *Rescue Group* is a nonprofit 501(c)(3) volunteer-based animal welfare organization dedicated to rescuing homeless dogs and cats from overcrowded shelters. By working with a network of volunteer advocates, foster caregivers, local veterinarians, trainers and shelters, *Rescue Group*
HSSV's Pet Pantry supports bonded families by providing pet food to pet guardians who cannot afford to feed their pets. Learn more. We're hiring! We are looking for talented and dedicated people to join our team and help animals. Come join our mission to save and enhance lives - both two-legged and four-legged! See opportunities.
A non profit homeless shelter business plan will be different than any other business plan. Many approaches are necessary to be taken to ensure the successful working of a non-profit. Therefore, Penny and Jack went through every single sample homeless shelter business plan they could find.
SHELTER, Inc. strives to realize a vision: Re-building lives, one family at a time, by giving them a home, the skills and the resources to live the life they deserve. Each year, SHELTER, Inc. helps over 6,000 men, women and children; almost half of those helped are children.
Non Profit Animal Shelter Business Plan Sample | Best Writing Service Any These kinds of 'my essay writing' require a strong stance to be taken upon and establish arguments that would be in favor of the position taken. Also, these arguments must be backed up and our writers know exactly how such writing can be efficiently pulled off. View Sample
East County Animal Shelter Volunteer Office 4595 Gleason Dr Dublin, CA 94568. Email Us. Additional Resources. Document and Forms Downloads ... Let's connect on Facebook. About Us. Tri-Valley Animal Rescue (TVAR) is a 501(c)3 Non-Profit, volunteer organization. Our Tax ID number is 94-3156937. We are proud that animal rescue has been our focus ...
Death Row Dogs Rescue. Sherman Oaks CA 91413. Death Row Dogs Rescue is a 100% all-volunteer, NO-Kill rescue 501 (c) (3) nonprofit organization. We are run solely by volunteers who dedicate their time and resources to rescuing homeless pets from the streets and animal shelters who are often moments away from being euthanized.