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How to Find KFC Menus Online

When you’ve got a hankering for down-home fried chicken, nothing satisfies like Kentucky Fried Chicken. The KFC website lists the menu items, so you can figure out what you want before ordering. You can also use the nutrition guide and calculator as you make your menu choices.

Kentucky Fried Chicken

With its corporate headquarters in Louisville, Kentucky, KFC built its reputation on a carefully guarded combination of herbs and spices used to prepare fried chicken. Colonel Harland Sanders was the originator of this seasoning blend, and it’s said that he wrote his recipe on his kitchen door all those years ago. Fast-forward to today, and more than 21,000 KFC restaurants are located in 130-plus countries around the world.

The KFC Website

Visit the KFC website to learn about current promotions, to read about franchising opportunities and to explore the KFC Foundation. You can also check out catering possibilities and even opportunities for a career with KFC.

Dive into the details of how chicken is made at KFC too. Photos and captions will take you through the inspection and selection process and then the hand-breading process that involves rolling each piece in the secret blend of seasonings seven times. The chicken is then cooked low and slow to seal in those iconic flavors.

You can also join the Colonel’s Club if you want to enjoy the option of having your chicken delivered right to you. This service isn’t available everywhere though.

Perusing the KFC Menu Online

The KFC website features an easy-to-navigate format when you want to check out the menu online.

Along the top of the home page, you’ll see menu item categories including chicken, sandwiches, meals, sides, classics, desserts, drinks and more. Click on any category to see all the menu options available. Click on any menu item and you’ll instantly jump to more details about the food, including nutrition information.

Nutrition Guide and Nutrition Calculator

The KFC website offers a nutrition guide and a nutrition calculator.

Click on the nutrition guide to go to the interactive nutrition menu. Explore the list of menu items, clicking on the red arrow to go to a full listing of nutrition facts.

Use the nutrition calculator to select your menu category. From there, select individual menu items. The calculator keeps a running total of the menu items you select to give you a full meal total when you finish.

Contact KFC

If you have more questions about the KFC menu, you can contact the company. The “Contact Us” link will take you to a feedback tool where you can enter your name, email address and message. You can also call KFC’s toll-free phone number.


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Why kfc's business model is so successful.

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KFC’s Company Overview

KFC Corporation, also known as Kentucky Fried Chicken, operates a chain of chicken restaurants in the United States and internationally. The company provides sandwiches, sides, desserts, drinks, sauces, fill ups, buttermilk biscuits, and other products; big box meals, popcorn nuggets, and kid’s meals; and chicken products, including chicken hot wings, chicken sandwiches, and fried chicken products. The company also franchises its restaurants. KFC Corporation was founded in 1952 and is based in Louisville, Kentucky. KFC Corporation operates as a subsidiary of KFC Holding Co.

Country: Kentucky

Foundations date: 1952

Type: Subsidiary

Sector: Consumer Services

Categories: Restaurants

KFC’s Customer Needs

Social impact:

Life changing: heirloom, affiliation/belonging

Emotional: reduces anxiety, fun/entertainment, badge value, provides access, design/aesthetics, rewards me

Functional: saves time, simplifies, avoids hassles, reduces cost, sensory appeal

KFC’s Related Competitors

Kfc’s business operations.


Cross-selling is a business strategy in which additional services or goods are offered to the primary offering to attract new consumers and retain existing ones. Numerous businesses are increasingly diversifying their product lines with items that have little resemblance to their primary offerings. Walmart is one such example; they used to offer everything but food. They want their stores to function as one-stop shops. Thus, companies mitigate their reliance on particular items and increase overall sustainability by providing other goods and services.


Commissions are used in the affiliate revenue model example. Essentially, you resell goods from other merchants or businesses on your website or in your physical store. You are then compensated for referring new consumers to the company offering the goods or services. Affiliates often use a pay-per-sale or pay-per-display model. As a result, the business can access a more diversified prospective client base without extra active sales or marketing efforts. Affiliate marketing is a popular internet business strategy with significant potential for growth. When a client purchases via a referral link, the affiliate gets a portion of the transaction's cost.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Multiple products or services have been bundled together to enhance the value. Bundling is a marketing technique in which goods or services are bundled to be sold as a single entity. Bundling enables the purchasing of several goods and services from a single vendor. While the goods and services are often linked, they may also consist of different items that appeal to a particular market segment.

Discount club:

The discount club concept is built on perpetual high-discount deals utilized as a continual marketing plan or a brief period (usually one day). This might be seen as a reduction in the face value of an invoice prepared in advance of its payments in the medium or long term.

Direct selling:

Direct selling refers to a situation in which a company's goods are immediately accessible from the manufacturer or service provider rather than via intermediate channels. The business avoids the retail margin and any extra expenses connected with the intermediaries in this manner. These savings may be passed on to the client, establishing a consistent sales experience. Furthermore, such intimate touch may help to strengthen client connections. Finally, direct selling benefits consumers by providing convenience and service, such as personal demonstrations and explanations of goods, home delivery, and substantial satisfaction guarantees.

Ingredient branding:

Ingredient branding is a kind of marketing in which a component or ingredient of a product or service is elevated to prominence and given its own identity. It is the process of developing a brand for an element or component of a product in order to communicate the ingredient's superior quality or performance. For example, everybody is aware of the now-famous Intel Inside and its subsequent success.


A franchise is a license that a business (franchisee) obtains to get access to a business's secret knowledge, procedures, and trademarks to promote a product or provide services under the company's business name. The franchisee typically pays the franchisee an initial startup cost and yearly licensing fees in return for obtaining the franchise.

Localized low cost:

In general, this business model is appropriate for standardized goods and services with minimal requirements and low consumer expectations that may be manufactured locally and branded worldwide. However, this company concept will succeed only if the following two criteria are satisfied. The first is contingent upon a sizable market presence in mature markets' urban regions. This circumstance enables businesses to capitalize on their established brand value in developing areas. The second criterion is that the product or service generates revenue or is self-sustaining. This circumstance creates the possibility of reduced earnings in developing economies.

A pricing strategy in which a business provides a low price in order to drive demand and increase market share. Additionally referred to as a low-price approach. The low-cost model has sparked a revolution in the airline industry. The end-user benefits from low-cost tickets as a result of a revenue strategy that seeks various sources of income. Ryanair was one of the first businesses to embrace this approach.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.


Orchestrators are businesses that outsource a substantial portion of their operations and processes to third-party service providers or third-party vendors. The fundamental objective of this business strategy is to concentrate internal resources on core and essential functions while contracting out the remainder of the work to other businesses, thus reducing costs.

A no frills service or product has been stripped of non-essential elements to keep the price low. Initially, the word frills referred to a kind of cloth embellishment. Something provided free of charge to clients may be a frill - for example, complimentary beverages on airline flights or a radio fitted in a rental vehicle. No-frills companies rely on the premise that by eliminating opulent extras, consumers may benefit from reduced costs. Budget airlines, supermarkets, holidays, and pre-owned cars are examples of everyday goods and services with no-frills branding.

From push to pull:

In business, a push-pull system refers to the flow of a product or information between two parties. Customers pull the products or information they need on markets, while offerers or suppliers push them toward them. In logistics and supply chains, stages often operate in both push and pull modes. For example, push production is forecasted demand, while pull production is actual or consumer demand. The push-pull border or decoupling point is the contact between these phases. Wal-Mart is a case of a company that employs a push vs. a pull approach.

A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.


A retail business model in which consumers self-serve the goods they want to buy. Self-service business concepts include self-service food buffets, self-service petrol stations, and self-service markets. Self-service is available through phone, online, and email to automate customer support interactions. Self-service Software and self-service applications (for example, online banking apps, shopping portals, and self-service check-in at airports) are becoming more prevalent.

Fast fashion:

Fast fashion is a phrase fashion retailers use to describe how designs travel rapidly from the catwalk to catch current fashion trends. The emphasis is on optimizing specific supply chain components to enable these trends to be developed and produced quickly and affordably, allowing the mainstream customer to purchase current apparel designs at a reduced price.

Rent instead of buy:

Services that do not need the product to be purchased but rather rent it for the economic benefit of requiring less money to access the commodity. When you rent, you assume less obligation since most of the burden is placed on the owner's shoulders. There is no debt; you are just responsible for the monthly rent. When renting, you have more flexibility by signing a six-month or one-year lease. This implies that you will be confined to that location for at least that period. When your lease term expires, you have the option of switching to another product or renewing your lease.

Shop in shop:

A store-within-a-store, sometimes known as a shop-in-shop, is an arrangement in which a retailer leases out a portion of its retail space to another business to operate another independent store. This arrangement is prevalent with gas stations and supermarkets. In addition, numerous bookstores collaborate with coffee shops since consumers often want a spot to relax and enjoy a beverage while browsing. Frequently, the shop-within-a-store is owned by a manufacturer who operates an outlet inside a retailer's store.


In most instances, support is not intended to be philanthropic; instead, it is a mutually beneficial commercial relationship. In the highly competitive sponsorship climate of sport, a business aligning its brand with a mark seeks a variety of economic, public relations, and product placement benefits. Sponsors also seek to establish public trust, acceptability, or alignment with the perceived image a sport has built or acquired by leveraging their connection with an athlete, team, league, or the sport itself.

Layer player:

Companies that add value across many markets and sectors are referred to be layer players. Occasionally, specialist companies achieve dominance in a specific niche market. The effectiveness of their operations, along with their economies of size and footprint, establish the business as a market leader.

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Detailing the Business Model Of KFC from End-to-End

business model canvas kfc

By Aditya Shastri

Business Model Of KFC | IIDE

KFC has its branches in about 150 countries and 22622 outlets making it the 4th largest fast-food restaurant in the world. It was one of the 1st American Fast- Food chains to expand Internationally. It has earned a revenue of about US$27.9 billion as of 2020.

Thus this makes us keen to know the business model of KFC. In this blog, we have listed the detailed business model of KFC which includes the value proposition, key partners, revenue model, cost structure, etc.

Before we start with its business model let us know about KFC as a company.


About KFC  

Colonel Harland Sanders, the founder of KFC, initially used to sell fried chicken from his roadside restaurant in Kentucky, USA. Colon Sanders, the founder of KFC kept the recipe of his trademark chicken a secret. 

KFC changed the way Americans ate chicken and posed a serious threat to the existing hamburger culture. Seeing the overwhelming response, Sanders decided to expand further by adopting the franchisee business model.    

Today, KFC is a household name and is present worldwide in 25000 + locations. Since 2002, KFC has operated as a sub-brand of “YUM!”, the company that owns other restaurant companies like Taco Bell, Pizza Hut, and many more. 

Let us now start reading in detail about the business model of KFC.

Business Model of KFC

KFC’s management cannot oversee all the operations of its outlets over the world by sitting in one city. Thus, KFC adopted the Franchise Model as its Business Model just like the other fast food restaurant joint did.

The franchise model is used when the parent company has a unique product and he gives permission through means of licenses to others to use his logo, brand name, operating methods, etc. An agreement needs to be signed where the franchisee agrees to strictly adhere to the conditions laid down by the parent company. 

Let us now see step by step the different pasts under the business model of KFC.

Business Model of KFC – Value Proposition

Let us see the below-listed value proposition of KFC:

1. High-Quality food

As their tagline says “Nobody does chicken like KFC”. KFC makes sure that the quality is not compromised in any manner in any franchise all over the world. All the raw material goes through thorough quality checks. The food is always clean and fresh and prepared from scratch by the cooks in the kitchen. 

KFC makes sure that most of its items can be afforded by the fast-food eating population. However, the prices vary from location to location due to import duties, etc. They also have Super Meals, Buddy Meals, and Combo Meals that can fit in your budget and value for money. 

3. Ambiance and staff

KFC ensures that the vibe of the restaurant is very family-friendly. The layout, the decor, the music all help to create a lively and upbeat environment that does not make you want to leave and instead makes you want to spend more time with your loved ones. 

4. Variety of options 

KFC is constantly trying to come up with new and innovative ways to serve its customers’ needs. Although KFC specializes in non-vegetarian food, it makes sure to add a couple of items that cater to its vegetarian audience too. They try to come up with new dishes that satisfy the local tastes of the people of that location keeping its original roots intact. Eg. Tandoori Chicken Zinger in India, Scoff EE Cup in the UK, Porridge in China.  

5. Brand name and loyalty

KFC is very popular and known worldwide for its food and services. It has created a long-standing loyalty from individual customers and families. Its iconic recipes make you want to go back again and again 

Let us now see the different key partners of KFC.

Business Model of KFC – Key Partners

Handling such a huge business is not an easy job. One needs constant support on various fronts from the people specialized in that field so that the business operates smoothly and efficiently. The partners that make up the heart of the KFC Business Model are: 

1. Franchise Partners 

Franchise partners are very crucial in KFC’s success. Since they operate the restaurants they can make or break the brand image and identity. Thus, KFC shall make sure that it gives franchising licenses to only those food companies and private business owners whom they trust and they feel will be able to abide by the standards and rules. 

2. Suppliers and Vendors 

These partners supply the restaurants with raw materials, ingredients, equipment, and all those things that are necessary for the operating and day-to-day functioning of the business. It is crucial to tying up with only those suppliers that can provide good quality goods and services. 

3. Marketing Partners 

KFC needs to tie up with influencers on social media, celebrities, sports teams, commercial brands, advertising agencies, and other organizations that help to create a desire for the product, pique the interest of the customers, generate leads, and eventually lead to a sale. 

4. Delivery and Distribution Partners 

KFC needs constant support from its logistics partners, delivery agencies, home delivery services, etc that will help to streamline the process and enhance the customer experience. 

Let us now see the revenue model of KFC.

Business Model of KFC – Revenue Model

KFC earns most of its revenue from the sale of food and drinks to its customers (both online and in-store). It also earns from its franchise agreement through its licensing fees. As of 2020, it earned around US$ 27.9 billion worth of revenue.

Let us now see the cost structure of KFC.

Business Model of KFC – Cost Structure

KFC’s pricing cannot be the same in every country. The price depends on various factors like- 

Let us now see the customer segments and marketing strategy of KFC.

Business Model of KFC – Customer Segments and Marketing Strategy

KFC targets three main customer segments. 

Sander’s picture is still used today for marketing purposes. It is considered to be KFC’s international symbol of hospitality. 

Let us now see the competitor analysis of KFC.

Business Model of KFC – Competitors

1. mcdonald’s.

KFC’s strongest competitor is the big M whom no business joint has beaten to date. McD’s affordable pricing, more food options, marketing strategies, a larger number of outlets, and presence have set it apart from the rest.

Subway is known for its fresh sandwiches. Subway has the largest number of outlets in the world thereby contributing to additional sources of revenue.

3. Burger king

and Burger King- popular for its burgers. Burger King spends a huge amount of money on advertising and marketing campaigns. It is also the 4th largest fast-food chain in the world.

4. Starbucks

The entry of Starbucks has changed the way the world drinks coffee and has impressively made it to the 2nd position in the Worldwide Fast- Food market. Thus this makes it a tough competitor on its ladder in reaching the top of the fast-food chain.


On the overview of the business model of KFC, we have can clearly see that the company utilized its business model very well and has been growing at a wide range.

In its value proposition, it has high-quality food, affordable prices, a variety of products, and brand name and loyalty which plays a crucial role in the growth of the business. It has different partners in the market which help it grow in the market like franchise partners, suppliers and vendors, marketing partners, and distribution partners.

It has a well-distributed cost structure which constitutes the cost of equipment, raw material, and ingredients, operational costs, occupancy costs, payments to its various partner’s advertising costs, marketing costs, etc. 

Wasn’t it interesting to know the business model of KFC? Learn how to grow your business using digital marketing, check out our website for more information . You can also check out Free Digital Marketing Masterclass by IIDE to understand what digital marketing is all about.

If you are interested in digital marketing and wish to be in touch with our academic counsellors then connect with them at [email protected] for a free counselling session.

Do share your thoughts about the case study in the comments below. Hope you liked this case study and found it informative and insightful!

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

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KFC Kentucky Fried Chicken

business model canvas kfc

business model canvas kfc

Careers at KFC Corporation

KFC Corporation (“KFC”) seeks to offer customers around the world efficient and high quality fast food products, both at its restaurants and at home, and to ensure that its products are produced sustainably.


KFC was founded in 1930 by Colonel Harland Sanders (“Sanders”) in North Corbin, Kentucky, initially operating under the name Sanders Court and Café.   Sanders identified the opportunity for franchising and opened the first Kentucky Fried Chicken franchise in Salt Lake City, Utah in 1952.  

Sanders is credited with developing KFC’s original fried chicken recipe upon which the chain is built. 

KFC expanded its operations rapidly.   By 1963 there were 600 KFC restaurants, making the company the largest fast food operation in the United States.  

This increased to around 3,000 by 1970, and 6,000 at the time of Sanders’ death in 1980.  

The Company has undergone a number of ownership changes since its establishment, notably being acquired in 1964 by a group of investors led by John Y. Brown Jr. and Jack C. Massey, in 1971 by packaged goods company Hublein, and in 1986 by PepsiCo.  

KFC currently operates as a unit of Yum Brands, which acquired the Company in 2002.

KFC has continued to expand its global presence, and today it is among the largest fast food chains in the world.  

The Company currently operates more than 21,000 KFC outlets in more than 130 countries and territories around the world, and is one of the world’s most recognisable brands.

Business model of KFC Corporation

Customer segments.

KFC serves an extensive and broad customer base around the world, principally comprising members of the general consumer population.   The company’s principal customers are:

KFC remains headquartered in the US, but serves a global customer base.   The Company operates restaurants or delivery services in more than 130 countries and territories across the Americas, Asia Pacific, Europe, Africa, and the Middle East.

Value Propositions

KFC provides value to its clients in the following ways:

KFC primarily serves its customers directly via its network of more than 21,000 owned and franchised restaurants worldwide.  

This network spans around 130 countries and territories across the Americas, Asia Pacific, Europe, the Middle East, and Africa.   These restaurants are staffed by sales and service personnel who are on hand to serve customers directly and in-person. 

KFC additionally offers products to customers on a self-service basis through its online ordering portals that are available in certain markets.  

Through these channels, customers are able to browse products, place orders, and schedule deliveries online.  

Deliveries are completed by the Company’s in-house team of delivery drivers.

Customer Relationships

KFC aims to secure recurring business from its customers by providing high quality products and an efficient, enjoyable dining experience.  

The Company’s principal point of contact for its customers is its in-restaurant personnel, who are on hand to take orders, respond to queries and complaints, and offer advice on menu items.

KFC also operates a membership and rewards program for its regular guests as a means of encouraging repeat business.

Through this program the Company offers its frequent customers a range of deals and disocunts.   The Company also offers a range of information to customers through its website, which can be accessed on a self-service basis.   This includes store location services and online menus.

KFC operates a website at , through which it provides a range of information.   The Company is additionally able to communicate directly with its customers through its various social media accounts, including with   Facebook, Twitter, Instagram, and YouTube.

Key Activities

KFC, also known as Kentucky Fried Chicken, operates a popular chain of fried chicken fast food restaurants in its domestic market of the US as well as across the Americas, Asia Pacific, Europe, the Middle East, and Africa.  

The Company currently operates a network of more than 21,000 restaurants across more than 130 countries and territories worldwide.  

KFC offers a large menu, including sandwiches, sides, desserts, drinks, sauces, fill ups, buttermilk biscuits, and other products.  

In addition to its restaurants, the Company operates an online ordering system and home delivery service in certain markets.  

KFC additionally also franchises its restaurants.   KFC operates as a unit of Yum Brands since 2002.

Key Partners

KFC works closely with a wide network of partner companies and organisations that support the Company’s operation of fast food restaurants.  

These partners can be organised broadly into the following categories:

KFC has a number of partnerships in place around the world.   This includes partnerships with well-known brands and organisations such as World Food Programme, ESPN, Grubhub, Menulog, and Barnardo’s.

Key Resources

KFC’s business model depends on its ability to provide high quality products to customers quickly and efficiently.  

As such, its key resources are its brand name and intellectual properties, its network of restaurants and franchise partners, its online ordering platforms and IT infrastructure, its supplies and supply chain, its network of partners, and its personnel.

Cost Structure

KFC incurs costs in relation to the procurement of ingredients and equipment, the operation of restaurants and outlets – including utility and occupancy costs, the management of its partnerships, the procurement of third party services, the implementation of marketing and sponsorship campaigns, the development and maintenance of its IT and communications infrastructure, and the payment of salaries and benefits to its personnel. 

In 2018, KFC recorded general and administrative expenses in the amount of USD 350 million, franchise and property expenses in the amount of USD 107 million, and franchise advertising and other expenses in the amount of USD 452 million.

Revenue Streams

KFC generates revenue via the operation of restaurants and the sale of food and drinks directly to customers.  

The Company generates the bulk of its revenue in the form of sales fees collected directly from customers at point of sale, including sales across its network of restaurants and its via its online ordering platforms.  

The Company also generates a portion of its revenue in the form of franchise and property revenues, generated under franchise agreements with third parties.

In 2018, KFC recorded total system sales in the amount of USD 26.24 billion, up on the USD 24.52 billion recorded by the Company in 2017.  

The Company’s total revenue for the year was USD 2.64 billion, down on the USD 3.11 billion recorded by the Company in 2017.

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  1. How Much Profit Does KFC Make?

    For 2014, Kentucky Fried Chicken had a gross income of $4.37 billion, net income of $319 million and a total revenue of $19.33 billion, states Market Watch. The gross income is also referred to as gross profit or gross margin.

  2. How to Find KFC Menus Online

    When you’ve got a hankering for down-home fried chicken, nothing satisfies like Kentucky Fried Chicken. The KFC website lists the menu items, so you can figure out what you want before ordering. You can also use the nutrition guide and calc...

  3. What Is KFC’s Competitive Advantage?

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